MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning‚ nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept‚ product concept‚ Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic‚ demographic
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[MARKETING TODAY] January 24‚ 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase‚ the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods‚ services‚ organizations‚ people‚ places‚ and ideas. 5. A firm can anticipate demand
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COST CLASSIFICATION CONCEPT OF COST: DEFINITION: A SACRIFICE OR GIVING UP OF RESOURCES FOR A PARTICULAR PURPOSE FREQUENTLY MEASURED BY THE MONETARY UNITS (RUPEES‚ DOLLARS) THAT MUST BE PAID FOR GOODS AND SERVICES . ➢ EMPHASIS ON COST INFORMATION: MANAGEMENT ACCOUNTANTS PAY A LOT OF ATTENTION TO COSTS BECAUSE COST HAVE A VITAL ROLE TO PLAY IN PLANNING ‚ EVALUATING AND DECISION MAKING. FOR EXAMPLE IN PLANNING THE ROUTE AND FLIGHT SCHEDULES THE MANAGER OF AN AIR LINE MUST CONSIDER
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Q1. Discuss and define the concept of ‘entrepreneurship’. The entrepreneur is our visionary‚ the creator in each of us. We’re born with that quality and it defines our lives as we respond to what we see‚ hear‚ feel‚ and experience. It is developed‚ nurtured‚ and given space to flourish or is squelched‚ thwarted‚ without air or stimulation‚ and dies. Michael Gerber The term ’entrepreneur’ has been around since the seventeenth-century‚ it originates from France‚ where the phrase “entreprendre” was
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TIMESHARE CONCEPTS A. WHAT A TIMESHARE IS (VACATION OWNERSHIP OR FRACTIONAL OWNERSHIP) A timeshare is a program in which a group of people shares use of a property by dividing among themselves the rights to use the property for specific time periods. Although the property is usually a residential project such as a condominium‚ developers have applied the timesharing concept to other types of properties‚ such as houseboats‚ campgrounds‚ and recreational vehicle parks. Virtually all timeshares
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descriptive content analysis of selected advertisements from two different magazines published in February 2014 using the nine creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which are a mass media issue. The main research problems deal with the use of creative concepts in advertisements which are a mass media issue. The
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Baby selling syndicate “To speak for your ears‚ I have overcome fears‚ to silence your groans‚ my skills I have honed.” Assalamualaikum wbt to lecturers and fellow friend. Today ‚ I would like to share with you all about the baby selling syndicate and my topic have a 3 highlighted fact. That is first‚ the reasons why baby selling is occurred. Second‚ the effects of this baby selling syndicate to various parties and finally about the solutions to overcome this baby selling syndicate. Baby
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does the term marketing mean? Marketing‚ more than any other business function‚ deals with customers. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice. The simplest definition of marketing is that it is the delivery of customer satisfaction at a profit. The goal of marketing is to attract new customers by promising superior value‚ and to keep current customers by delivering satisfaction. Marketing is much more than selling and advertising
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Burger King: Selling Whoppers in Japan “International is where it’s at‚” said Ron Paul‚ a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2‚000 outlets there generating $2.5 billion in sales – that’s
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Cost Concepts for Managerial Decision Making Prepared for instructional use in Economics For Managers ECG 507 College of Management North Carolina State Universiy © Stephen E. Margolis 2000 Soon we will be using the concepts of cost that are presented in Landsburg’s chapters five and six to analyze market behavior of firms. With a bit of interpretation‚ however‚ these concepts have immediate application to ordinary decisions that
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