Levi Strauss & Company offers a dynamic‚ performance-driven work environment and a corporate culture characterized by ethical conduct and a commitment to social responsibility. They value and depend upon the diverse backgrounds‚ experience‚ knowledge and talents of all their employees‚ and embrace and reflect the ethnic‚ cultural and lifestyle diversity of the communities where they live and work. Their human resource programs and corporate initiatives distinguish them from others in their industry
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The case of Levi Strauss (1) Who doesn’t know Levi’s‚ the American blue jeans icon known all over the world? Today‚ Levi’s is one of the world’s largest brand-name companies in the blue jeans and casual pants markets. Its products are sold under the Levi’s‚ Dockers and Levi Strauss Signature brands. While Levi’s conveys an image of quality and innovation‚ the brand is mostly recognized for its status as the original pioneer brand among international customers. With sales in more than 100
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Case Study: Levi Strauss & Co.’s Flirtation with Teams - Chapter 7 Group Name: Group Members: Name ID No. November 9‚ 2005 1. Discuss the stages of group development and the implementations of them for the development of the teams at Levi Strauss? Generally‚ five (5) stages of development are experienced by any team implemented to work together. These five stages are identified as Forming‚ Storming‚ Norming‚ Performing and Adjourning. At Levi Strauss & Co. Ltd.‚ in going through
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Levis Case 1. Do you think that Levi’s was correct to keep the Levi Strauss name on its Signature line? Or would it have been better off creating a completely new brand name? Present both sides of the case. Take and justify a position. I don’t think they were correct to use that brand name because the Levi Straus is bringing down the Levis name. Personally I would not buy Levis jeans anymore if I knew that there were such low price Levis jeans around. It degrades the brand to the eyes of the higher
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Levi Strauss: Creating Brand Equity 1. Analyze the Dockers communications strategy at the time of the launch. How did it fit with past Levi’s advertising efforts? How did it contribute to brand equity? Throughout the years‚ LS&Co. developed a brand reputation of being durable‚ high quality and reliable. In the 1950s‚ product placement of teen idol James Dean made Levi jeans an “essential fashion among the emerging baby boomer generation.” By 1989‚ the baby boomer demographic (25 - 49) were
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Levi Strauss & co is the largest maker of brand-name clothing in the world. It has had a long history of being profitable‚ good to its workers‚ and charitable to its factory towns. Compared with other companies in the apparel industry. Levis Strauss had been known for generous wages and good working conditions. According to chairman Robert Haas‚ Levi’s treatment of its workers and concern for their welfare is far greater than in other companies in the industry. When the other American apparel
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Case Study: Managing by Values‚ is Levi-Strauss’ Approach Visionary – or Flaky? FOR 360/560 Will global consumers buy Levi products because of the company’s dedication to a diverse workforce? Yes‚ I believe consumers will buy Levi products because of the company’s dedication to a diverse workforce. People are able to relate the the workers creating the jeans they are wearing. Levi management exemplifies a directness‚ openness to influence‚ commitment to the success of
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Should LSC Take Back The GWG® Brand? MEMORANDUM Date: Aug 20th 2010 Subject: Recommendation: LSC to take back the brand GWG® To: All Senior Executives From: Supratim Ghosh Levis’ Strauss Canada Holding An Ember : The GWG Brand® Executive Summary Over the past 4 years‚ Jack Spratt has not performed as per the given targets by LSC. The sales of the GWG® brand jeans and apparels has gone down in terms of market share. Only around 2% of the market share is with GWG®
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Levi’s case – marketing test 1) Brand decline Until the mid-1990s LEVI’s had benefitted from a growth in sales and in 1996 a record sales of $7.1 billion was reached. The decline in sales was due to a change in culture. It roots back to 1992 when rap music came up as a new culture and “baggy trousers” were starting to become more popular. LEVI’s simply missed the opportunity to get into this business and stay popular among young customers. Competitors such as Gap‚ Diesel and Wrangler on
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In this case‚ Heidi Green is working for Custom Clothing Technology Corporation (CCTC). She is given a few days to come up with a recommendation about a new concept called Personal Pair. CCTC had approached Levi Strauss with a joint proposal; their jeans could now be customized in style and fit to meet each customer’s unique needs and taste. According to CCTC‚ this idea would generate higher profit margins for the company. At the same time‚ Heidi was hesitant about Levi being able to handle the new
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