D-08 In multiple of our classes we are working on a new product for a brand. We had the task to come up with a new product for Levi’s. Levi’s (also known as Levi’s Strauss and Co.) is an American jeans company that was founded by Levi Strauss in 1853. The American Levi Strauss has invented the first blue jeans. Therefore the blue jeans became one of America’s most famous products. Levi’s is most famous for their jeans so we decided to add a new pair of jeans to the collection: Padded‚ insulated
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GLOBALISATION AND SOUTH AFRICA AIM Student 431 May‚ 14th‚ 2012 Index Introduction page 3 Definition of Globalization in own words page 4 South Africa as an emerging country and globalization page 5 Trade agreements the South African government made since 1994 page 6 Globalization‚ the economy and foreign direct investment page 7 Globalization and Technology in South Africa page 8 Conclusion page 9 Bibliography page 10 Introduction
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#1 What marketing strategy was Levi Strauss using until the early 2000s? Why did this strategy appear to work for decades? Why was it not working by the 2000s? The marketing strategy used until the early 2000s was very simple. The strategy was to sell the same products worldwide and not to change them based on location or culture. This strategy appeared to be working because many people just wanted jeans and at the time this is what was offered and so people bought them. The old strategy was designed
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Levi’s Case: Personal Pair Levi should go forward with the proposal to do mass customization. With denim sales growing at 10%‚ 75% of women dissatisfied with their jean fit and the advancement in information communication technology‚ the market is very favorable for Levi’s Personal Pair proposal. Also Levi is stuck in a limbo between high-volume low-cost market and premium products market. The proposal would reduce inventory and distribution cost while providing customers with a differentiated
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Integrated Marketing Communications Case Studies Case Studies – Some Thoughts on How to Use Cases This section of the manual includes three case studies that will test the student’s ability to apply integrated marketing communications concepts. Each assignment can be completed using the standard case study format or by using the marketing communications plan format. Refer to both models that are included in this section. Each of these cases has been class tested. They work! Students will
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Levi Strauss: Creating Brand Equity 1. Analyze the Dockers communications strategy at the time of the launch. How did it fit with past Levi’s advertising efforts? How did it contribute to brand equity? Throughout the years‚ LS&Co. developed a brand reputation of being durable‚ high quality and reliable. In the 1950s‚ product placement of teen idol James Dean made Levi jeans an “essential fashion among the emerging baby boomer generation.” By 1989‚ the baby boomer demographic (25 - 49) were
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GLOBALIZATION OF HIGHER EDUCATION- CHALLENGES AND OPPORTUNITIES. Name of Author : Himani Gupta Designation : Lecturer Organization : Jagannath International Management School Address : K-13 A Khirki Extention‚ Malviya Nagar‚ New Delhi-110017 E-mail ID : tinugupta76@yahoo.co.in GLOBALIZATION OF HIGHER EDUCATION- CHALLENGES
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Globalisation is good for individuals but bad for humanity. While Globalisation may have many beneficial traits that have improved economical‚ social and political aspects of life here on Earth‚ I believe it still remains a detrimental operating method when applied to humanity as a whole. Globalisation itself is rife with international exploitation and promotes unfair practice in many ways. The term globalisation refers to a modern phenomenon based on the connection of nations‚ cultures or businesses
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Globalisation is a capitalist process that has taken off as a concept in the wake of the collapse of communism as a viable alternate form of economic organisation as we are increasingly been seen as living in the era of globalisation. Globalisation describes the increased mobility of goods‚ services‚ labour‚ technology and finance & capital throughout the world. Although globalisation is not a new development‚ its pace has increased with the advent of new technologies‚ especially in the area of telecommunications
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The Globalisation Debate: Arguments and Consequences Globalisation has been a hot topic for academic and political debate for decades now. There is often disagreement on many aspects of globalisations from its conceptualisation to whether or not its effects are positive or negative. For the purpose of this essay‚ the debate concerning the issue of historical continuity or distinct change is examined. Accounts of globalisation differ tremendously in regards to whether globalisation is considered
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