MKT 501 CASE STUDY INTRODUCTION TO MARKETING TRIMESTER 1- 2011 TOPIC: THE GLOBAL MARKETING ENVIROMENT LEVIS: AIMING AT THE ECHO BOOMERS NAME: Janice Joytika Kumari ID#: 2009004213 Questions: 1. What actors and forces in Levi Strauss & Company’s microenvironment and macro environment have affected its marketing position? (5marks) Aspects of marketing environment are microenvironment and macro environment: Microenvironment: Actors close to the company e.g. company
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Why in your opinion‚ was the Levi Strauss 501 campaign so successful? The Levi Strauss 501 advertising campaign was so successful in 1984-1990 as it attracted the typical American teens selling independence‚ sexuality and physical good looks‚ representing the perfect figure and body. It illustrated a complete lifestyle to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando‚ all connecting to the Levi guys (jeans) in the adverts‚ giving the impression of a sensual
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Income Elasticity of Demand Income Elasticity of Demand is a measure of responsiveness of demand to the changes in income and it involves demand curve shifts. It provides information on the direction of change of demand‚ given a change in income and the size of the change. Formula for YED: Percentage change in quantity demanded = %ΔQ Percentage change in income %ΔY Normal goods have a positive value of YED‚ while Inferior goods have a negative value of YED as shown
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References: * Introduction” www.apple.com” * iPhone Quantity & Prices http://aaplinvestors.net/stats/iphone/pricing/ * Market type & factors affecting Supply & Demand www.investopedia.com/ * Market Analysis “http://techcrunch.com/2012/02/16/apple-sold-more-iphones-than-macs-ever/ * Samsung history www.samsung.com * Samsung’s price history http://reviews.cnet.com/smartphones/samsung-galaxy-note-carbon/4014-6452_7-35117983.html
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NEGATIVE EXTERNALITY AND PRICE ELASTICITY OF DEMAND OF PETROLEUM Prepared for: Heng Kiat Sing Course Leader of ECO MBA Submitted: 6th Nov 2006 Prepared by: Liu Yi (IBMS/0607/009) EXECUTIVE SUMMARY This report was authorized by the request of ECO5005 Economic of the Business Environment course leader‚ Heng Kiat Sing. This is to enable student to have a clear understanding on Externality‚ and Price Elastic‚ thus‚ enable to analyze price elasticity of demand of problem. In the
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effect‚ price hike of fuel has also plagued the industry. Moreover‚ in response to the entry of the WTO‚ Chinese government has phased out regulations upon airline industry and encouraged competition by introducing budget airline. To maintain competitive advantage and considerable profit margin as a domestic leading airline company‚ China Southern Airlines Co. Ltd. (CSA) needs to design a pricing strategy in accordance with the natures of the distinct markets. The principle of price elasticity of demand
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Elasticity is a measure of how much buyers and sellers respond to changes in market conditions. There are 3 types of elasticity of demand‚ which are price elasticity of demand‚ income elasticity of demand and cross elasticity of demand. In general‚ elasticity of demand is important for a firm in price setting for its products. Price elasticity of demand is the percentage change in quantity demanded given a percent change in the price. It is a measure of how much the quantity demanded of a good
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Supply‚ Demand‚ and Elasticity Paper Edward Goodan ECO/212 Principles of Economics October 11‚ 2010 Juan Carlos Ginarte Supply‚ Demand‚ and Elasticity Paper Abstract A look at the cause for shift in the supply and demand of coffee. The shift in the supply and demand mean to equilibrium price and quantity will be answered. Furthermore‚ what can be used as a substitute for this luxury product. The paper will tell the impact of a substitute
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Price Elastic Products 2 Price Elastic Products Introduction Rising oil prices in the US are not a novel concept. Since the 1970’s when the US realized its vulnerability related to oil and its Eastern providers‚ we have sought energy alternatives (recession.org). This essay will review the concepts of supply‚ demand‚ quantity demand and price influence given the provided scenario wherein the demand for corn has increased due to usage as an alternative energy source. The essay will evaluate
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Will Bury’s Price Elasticity Scenario Kuitina Smith Economics/ECO 561 Professor Sadu Shetty April 13‚ 2009 Will Bury’s Price Elasticity Scenario In the Will Bury Scenario‚ supplied by the University of Phoenix online‚ my paper will explain some economic concepts from this week’s reading assignment. This information will in turn be used to relate to the context of the scenario. The concept of scarcity and choice states that because there are scarce resources‚ this
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