Ginger Lewis Marketing 280-001 March 30‚ 2001 LEVI’S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that began on July 25‚ 2000 and runs through May 2001. There are several elements of this promotion that will be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion‚ identifying the target market
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“Blue Jeans” by Fred Davis talks about denim jeans‚ their creation about 700 years ago‚ and how since then this item of apparel has served as a form of expression. Jeans were and still are made from sturdy indigo- dyed cotton cloth. Before the 60’s one did not see blue jeans on everyone‚ in the 30’s and 40’s painters and artist were the main consumers‚ and in the 50’s the denim trend spread to hoodlums and motorcyclist. Not until the 60’s did jeans become universally worn‚ crossing all genders‚ ages
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Out of all the famous food and nutrition professionals‚ I chose to do my historical biography research paper over a woman by the name of Jean Nidetch. Jean Nidetch was an overweight homemaker who became a slim‚ successful business woman by being the founder of one of the biggest weight loss programs‚ called “Weight Watchers.” With her personal experience and struggles of being overweight‚ she developed a program to help and teach other people how to do it themselves. I chose to research her because
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almost completely ignorant of their heritage‚ while the daughter attempts to understand her hopelessly old- fashioned mother‚ who now seems to harbor a secret wisdom‚ who‚ in the end‚ is right about everything all along. At the opening of the story "A Pair of Tickets" Jandale Woo and her father are on a train‚ the are destined for China. Their first stop will be Guangzhou‚ China where he father will reunite with his long lost aunt. After visiting with her for a day they plan to take a plane to Shanghai
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Pepe Jeans Case The main advantage of Pepe not carrying inventory is obviously the cost savings‚ as it is usually not efficient or cost effective for that matter‚ to carry excess inventory. The downside is not having enough pairs of jeans on hand to ship to stores when demand is high. An inventory would help alleviate this. The six month lead time is both an advantage and disadvantage for Pepe. The long lead time is positive in that once a retailer places an order‚ they only have a week to
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The short story‚ "A Pair of Tickets"‚ by Amy Tan is about a Chinese-American girl named Jing-Mei‚ raised in San Francisco‚ which struggles with identity early in her life. Jing-Mei can be similar to a banana‚ yellow on the outside but white on the inside. Now 36 years old‚ she is on a train going back to China to meet her twin sisters that she never knew until her mother pasted away. She suffered from a blood vessel that busted in her brain. This secret has been kept from her until the family
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Topic #1 Jean-Jacques Rousseau makes the provocative claim that the transfer of sovereignty involves in the election of representatives signifies a loss of freedom: "The instant a people chooses representatives‚ it is no longer free." (On the Social Contract‚ p.103) Do you agree with Rousseau? The book "On the Social Contract" published on 1762 by Jean-Jacques Rousseau is one of his most important works‚ which points out the basis for a genuine political order and freedom. One of Jean-Jacques Rousseau
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University of Phoenix Material Assessment Tools Analysis Purpose of this assignment is to provide the student with the opportunity to examine assessment tools that evaluate on-physical measures. Applying Watson’s Theory of Human caring integrates the mind-body-spirit dimensions. Nurses should be knowledgeable in tools to expand the abilities of nurses to assess and evaluate clients in various stages and states of health‚ illness‚ stress and life. • Prepare and submit a 1‚050 – 1‚400
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given her consent to allow me to use her health‚ lifestyle and her personal circumstances in my assignment. The staff and my mentor on the ward have also given their consent that I may use and discuss the care in which the individual received in the hospital for my assignment. For the purposes of this essay‚ and in accordance with the Nursing and Midwifery Councils (NMC) Code of Conduct (2008) she will be referred to as Mrs Jean Mitchell in order to ensure her identity remains confidential. According
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Jutha Jean Charles she stands at the height of 5’2 with medium length hair and hazel eyes as well a mother of three‚ a newly homeowner‚ a student but above all to me the hardest and most amazing mother in the world. Before all this was possible it took lots of time and hard work and devotion to her dreams so they may be achievable. She started in Haiti and moved to the US without ever giving up her ideas of education‚ stability and overall being a mother to her family. This is an incredibly hard
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