INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola
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Tips for Holding a Screening and House Party If you liked The Story of Stuff and the message it conveys‚ we invite you to share it with your community by showing the film at a house party (or at a classroom‚ church group‚ neighborhood association or other event). A house party is a party at your house or a friend’s house that you can use as an opportunity for education and activism. The more of us who see The Story of Stuff‚ the better chance we have of transforming our culture of consumption
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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A Web of Brands In Naomi Klein’s A Web of Brands ‚ published in Fences and Windows 2002‚ the author shows “that the economic divide is widening and cultural choices are narrowing” (P.24). She does this by telling about how she started this book in a warehouse in Toronto where she lived. She talks about how in the 30 and 40’s immigrants where running around and how they are still around the same place now. She then continues to tell us about the 12 story warehouse and how they are all stuck there
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popular in different countries like France‚ Europe‚ Canada‚ USA etc. The main focus of our projects is on fancy items of jute product. We have selected fancy items because it can create large appeal in the local and foreign market. These products are not that much available everywhere and again it differs from the traditional items. So our objective is to develop a “New Brand” for the environment friendly jute products in Europe to create a unique brand position in the consumer’s mind and to create
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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Business Summary • Background XFY Holding Corporation (Code: 0968) is a hot pot restaurant management company that offer a healthy‚ delicious and enjoyable hot pot concept. LSXFY Ontario Inc. is the exclusive distributor for Little Sheep Mongolian Hot Pot in Canada. In 2005 Little Sheep Hot pot firstly was opened in Toronto‚ Canada. By right of special soup base and a new hot pot concept of without dipping the sauce‚ Little Sheep Hot Pot quickly was accepted by our customers. Then Little
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said by Primo Levi. This paper will take you on Levi’s journey through the horrific and depressive times and how he shared his story to others. As a Auschwitz survivor‚ Primo Levi introduced the horrors he lived in in his many writings‚ poems‚ books‚ and memoirs. During Levi’s childhood and teens he was a very small shy boy who was frequently bullied (“Primo Levi Biography") (Blatty). He was both an avid reader and through his teen years was very interested in chemistry. Primo Levi attended the
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