Does Canada still have the same connection with the Queen as we used to? The Queen is irrelevant today. Change like this is in the future. Nothing stays the same forever. However the role of the monarchy in Canadian history cannot be denied. The same could be said of the Nazis; or the Mohawks and Laura Secord. However the Monarchy offers dimension to our history. Canada continues to need as many historically based structures as possible to distinguish the country from its burgeoning‚ warmongering
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Voyage of the Beagle‚ “If the misery of our poor be caused not by the laws of nature but by our institutions‚ great is our sin” (Charles). Poverty is not an inherited trait‚ but is a consequence of societal laws‚ practices and customs. First Nations in Canada have been put into a position of poverty and the Canadian government is largely to blame. The First Nations have been disconnected from their traditional way of living in part because the Ministry responsible for helping them has not supported their
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more than the name of our province. The word means ‘our land’ in Inuktitut‚ and it is a reflection of Canada‚ from its distinctive culture and way of life‚ to its vast and beautiful expansiveness. Its greatest assets are the welcoming communities that have banded together to conquer the simultaneously awe-inspiring and often harsh northern landscape. Nunavut is the youngest territory in Canada‚ becoming recognized through the Nunavut Act and the Nunavut Land Claims Agreement Act in 1999‚ yet its
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FESTIVALS Canada is a vast and diverse country‚ and its many festivals illustrate the many exciting cultural events that Canada has to offer. Canadian festivals and events attract visitors worldwide.This are some of them. The Calgary stampede The Calgary Stampede is an annual rodeo‚ exhibition and festival held every July in Calgary‚ Alberta‚ Canada. The ten-day event‚ which bills itself as "The Greatest Outdoor Show on Earth"‚ attracts over one million visitors per year and features one of
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of the Sue Rodriguez and Robert Latimer cases. Indeed‚ the issue is difficult to resolve‚ and despite few advances‚ the government has enacted penalties in the Criminal Code to punish assisted suicide. Without reservation‚ euthanasia is illegal in Canada. Anincreasing number of people are turning to doctor-assisted suicide. As a result of a more liberal political arena‚ more people are agreeing that some form of euthanasia must be acceptable in specific circumstances. Politicians‚ and the courts‚
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Arthur Manuel’s Unsettling Canada‚ A National Wake Up Call is absolutely inspiring and a must read for all Canadians as they go through the discoveries of colonization policies‚ legislations and unfair treatment of Indigenous land and peoples. This book completely resonated with me as I feel the necessity to settle Indigenous title and rights has been long overdue and the imperative requirement for all to live lightly on the land. Unsettling Canada has substantial value as a pertinent text worth
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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