Apple Reports Second Quarter Results Best March Quarter Revenue and Earnings in Apple History CUPERTINO‚ California—April 22‚ 2009—Apple® today announced financial results for its fiscal 2009 second quarter ended March 28‚ 2009. The Company posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion‚ or $1.33 per diluted share. These results compare to revenue of $7.51 billion and net quarterly profit of $1.05 billion‚ or $1.16 per diluted share‚ in the year-ago quarter. Gross
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Apple computer 2002 Abstract This case basically introduces the history of the Apple Company‚ and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2‚ Apple quickly became the industry leader and ready to change the world
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Apple Computers have found themselves in a very different world today from when they first started in the 1980s. The savviness of today’s consumers and the emergence of new markets and competitors are just a few differences that Apple has faced. Using Porter’s 5 Force Model‚ we will look at the major changes. Intensity of Competitive Rivalry The intensity of competitive rivalry has increased because of the number of competitors‚ the innovations in distribution channels as well as the decrease
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Resources are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources.  Patents and trademarks There are a high number of apples own private patents and innovative designs that licences out to obtain extra profit/  Installed
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Strategic Posture 1. The company’s strategic posture is clearly stated‚ and is also back up by its strong performance. 2. Mission • Apple is committed to bringing the best personal computing and music experience to its customers. The company has a unique ability to design and development its own hardware and software. 3. Objectives • Today‚ Apple is committed to lead the industry with its award-winning computers‚ OS X operating system and iLife and professional applications. The company’s
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In past two years‚ Samsung and Apple‚ the two leading companies have been in tough competition with each other for better technology. The competition has existed for providing more advanced phone sets‚ laptops and other technological products. More recently the competition of technology has shifted to tablets‚ which is currently more in demand by the end users. Both companies are always pushing their best to provide customers with more advanced systems and capture the maximum customer base. Although
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The general objectives of this report are using knowledge of international innovation to analyze the innovation activities of three entrepreneurs and their firms (include Dean Kamen and Segway‚ Richard Branson and the Virgin Group and Steve Jobs and Apple Corp). Firstly‚ comparing and contrasting the three companies and find out similarities and differences in how they start and make a critical evaluation on extent and form of international business activity of the three firms at the current time. Secondly
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A Strategic Analysis of Apple Corporation Timothy Pivovarnik Jeff Shaver Adam Siler Richard Sterling Dave Strubbe   EXECUTIVE SUMMARY 3 HISTORY OF APPLE 4 THE PC INDUSTRY 10 THE ONLINE MUSIC INDUSTRY 12 THE FUTURE OF APPLE 12 PERSONAL COMPUTERS A SHIFT IN STRATEGY 12 APPLE IN THE LIVING ROOM 14 STRATEGIC ALLIANCES AND ENTERTAINMENT 15 EXTERNAL ANALYSIS 17 TECHNOLOGICAL ENVIRONMENT 17 Brand Awareness Style at a Premium 17 Interoperability 18 Technology
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Health Campaigns to Use to Explain Models of Behaviour Change In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’‚ ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model. For a health educator to carry out their role effectively‚ they should understand the complicated
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