LEXUS VS LEXUS ( TOYOTA MOTOR CORPORATION (TMC) VERSUS SMALL TO MEDIUM COMPANIES IN USING LEXUS TRADEMARK) By: Asana Kusnadi 29112574 Final Examination Paper of Business Ethic and Law (MM 5001) School of Business and Management Institute of Technology Bandung 2013 Table of Content 1. Opening 1.1 Background 1.2 Scope of Discussion 1.3 Objective 1.4 Study Methodology 2. Literature Study 2.1 The Born of Lexus 2.2 Lexus Sales 2.3 Intellectual Property
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car battery which is usually made from either nickel metal hydride or lithium-ion. Both are considered more environmentally friendly than lead batteries‚ but nickel-based batteries are known as carcinogens and there are concerns about the health problems they can cause though this is still the subject of much research. * The only type of driving not particularly suited to hybrid cars is regular long-distance driving typical of company cars used on business. During motorway use‚ the hybrid power-train
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Lexus‚ headquartered in Nagoya and introduced to the North American market in 1989‚ is a luxury division of Toyota Motor Corporation. The car company boasts meticulous craftsmanship‚ relentless design‚ leading technology‚ and customer care. With a team of several highly experienced and skilled professionals with more than 25 years of experience‚ Lexus offers various models of cars to fit the needs of their target market. However‚ with its operational centers located in Belgium‚ as well as assembly
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again due to accelerator and brake problems with a number of their cars. People were afraid to drive and purchase the 2010 Prius as the brake problems occurred mainly in this line of car. Toyota was no longer ranked number one in motor vehicle production due to the problems the company faced in 2010. Currently in 2011‚ Toyota is concerned about how well the Lexus RX 330/350 has done in the North American market? Due to this matter‚ the operation management team has produced a report that concerns
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Brand Management Part 1 Lecturer: Francesco P. Veneziano Submitted by: Neyn 002FM005 11th June‚ 2008 Page 1 Contents Introduction Executive Summary The Company History Milestones Locations over the world Page 3 Page 6 Page 9 Page 9 Page 13 Page 17 Actual Marketing Marketing mix (4ps) SWOT‚ PEST analysis of the company Brand Strategy Doctrine Page 18 Page 18 Page 28 Page 36 Financial (3 years) Balance Sheet (2005 / 2006 / 2007) Income Statement (2005 / 2006 / 2007)
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FATIMA JINNAH WOMEN UNIVERSITY UNDERSTANDING MANAGEMENT ASSIGNMENT#4 SEMESTER#1 SUBMTTED TO: MA’AM SAMIA SUBMITTED BY: MALIHA ZEB DISCIPLINE: BSE-1 (GROUP A) DATE: 26TH DEC 2012 Q1: Could U.S manufacturers apply the same approach as Toyota to build such a car? Why or why not? What might be some obstacles? ANS: U.S manufacturers could adopt the same strategy as Toyota: * U.S manufacturer have resources and skill that can also develop cars similar to Toyota and have the credential
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Interpret Market Trends and Developments Company: Lexus MACRO – ECONOMIC ENVIRONMENT ‘Secondary Data’ Market Attractiveness Decreased Wealth Spending: A decrease in consumer wealth as a result of higher prices for consumer goods and lower stock market and housing prices. In the third quarter of 2006‚ household wealth rose to a record $54.1trillion‚ meanwhile household savings hit record lows. Over the last 5years‚ leftover gross income has decreased by more than 6%. Interpretation: Lower
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Lexus RX 400h Promotional Plan Introduction: In 1983 Toyota decided it was time to produce a luxury vehicle to compete with the world ’s best. Toyota made automotive history in 1989 when the first Lexus was unveiled. Now 16 years later the rx400h hybrid is here to do it again by being the world ’s first luxury hybrid SUV on the market. Performance orientated‚ the Lexus hybrid delivers advanced hybrid technology along with increased power and outstanding fuel efficiency. Advertising will play
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The article‚ "The Lexus Hoverboard Is Real‚ but It Isn’t Coming to a Skate Park near You‚" discusses the various aspects of this new hoverboard known as the "Slide" and also argues the point that the hoverboard will not proceed into production. In order for the Slide to work‚ one needs: superconductors cooled by liquid nitrogen‚ magnets in the board‚ and a gargantuan amount of magnets in the ground. The fact that the board only works at an expensive‚ custom-built park in Barcelona causes author Tim
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market? Lexus is Toyota’s new brand‚ which aims to target the luxury market of car makes to compete with BMW and Mercedes Benz. Lexus build their cars with emphasis on quality. Consumers purchase Lexus for genuine quality‚ ride comfort‚ reliability and fuel economy. Lexus very technologically advanced being engineering in Japan‚ also giving it reputation. Lexus provides customers with excellent luxury grade interior such as leather seats as standard and manufactures warrantee. Lexus has made a
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