Instructions for the Preparation of Project Report All BBA & BBA (B&I)‚ 3rd year students are required to submit a Major Project Report as part of fulfillment of their respective course. The purpose of including project report in the bachelor program is to provide the student an opportunity to study a problem applying management concepts in a scientific manner. It enables a student to apply conceptual knowledge in a practical situation and to learn the art of conducting a study in a systematic
Premium Guru Gobind Singh Typography Panj Piare
A PROJECT REPORT ON MARKET ANALYSIS OF LG CONSUMER DURABLES & DEALER DEVELOPMENT For LG Electronic Pune Limited Submitted By Pankaj kumar srivastava 1 Acknowledgement It is indeed of great moment to pleasure to express my senses of per found gratitude & indebtness to all the people who have been instrumental in making my tanning a rich experience. I got the opportunity to do a challenging project in LG ELECTRONIC PUNE (INDIA) The project is the important part of our study and gives
Premium South Korea
the Customer Relationship Management (CRM) strategies performed by LG and Samsung with respect mainly to the Indian market and Indian Scenario. However‚ both the companies are big giants so they practice CRM strategies for entire world. The report clearly shows how CRM is being practiced by the companies and how e-CRM has taken over the simple CRM. Today‚ without technology no company can survive and so is the case with LG and Samsung. The report
Premium South Korea Customer relationship management Chaebol
PROJECT REPORT ON CUSTOMER SATISFACTION ON MOBILE SERVICE PROVIDER NETWORKS IN ARYA COLLEGE LUDHIANA SUBMITTD TO:- SUBMITTED BY:- PROF. H.R. SAINI ROHIT SHARMA HEAD OF COMMERCE AND ROLL NO. 4620 MANAGEMENT DEPTT
Free Mobile phone
LG Watch Phone Table of Contents Executive Summary3 The Canadian Market Launch4 Analysis5 External Influences5 Internal Competences and Deficiencies6-7 The Young‚ Affluent Professional7 Decision Criteria8 An Integrated Marketing Campaign9 Marketing Strategy9 Marketing Mix11 Product11 Distribution Channels12 Pricing Strategy12 Promotional Strategy13 Expected Results15 Appendix17 Works Cited21 Executive Summary The consumer electronics industry is associated with
Free Mobile phone Marketing
COMPANY LG Electronics is the world ’s second-biggest maker of televisions and third-biggest maker of mobile phones. With its headquarters in the LG Twin Towers in Yeouido‚ Seoul‚ South Korea‚ LG Electronics is the flagship company of LG Group‚ one of the world ’s largest conglomerates. The company has 75 subsidiaries worldwide that design and manufacture televisions‚ home appliances‚ and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display
Premium GSM Mobile phone
FPT Greenwich UNIVERSITY July 13‚ 2012 LG Electronics Nguyen Nam Khanh ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics‚ Inc. (LG) is an innovative technology company leading professional manufacture technology
Premium Mobile phone Marketing
TABLE OF CONTENTS Page no. 1. BACKGROUND INFORMATION ON THE COMPANY 3 2.1 Price ‘n Pride 3 2.2 Electric Express 4 2.3 Morkels 4 2.4 Barnetts 4 2. CONTACT DETAIL OF THE COMPANY 5 3.5 Figure 1 5 3. PRODUCTS AND SERVICES OFFERED BY THE COMPANY 6 3.1 Table 7 4. MANAGEMENT PROFILES OF THE COMPANY 8 5.6 Executive Directors 8 5.7.1 David Sussman (Executive
Premium Board of directors Corporate governance Executive director
its success in the market. Samsung positioned itself on the technology platform. Today Samsung’s innovative and top quality products and processes are world recognized. To global business‚ and Samsung has responded with advanced technologies‚ competitive products‚ and constant innovation. • Pricing Pricing also seemed to have played a significant role in Samsung’s success. Samsung sales similar product at lower price than that of apple and Sony for eg: price of 32 inch LCD produce by Sony Cost
Premium Marketing Brand 2012 Summer Olympics
selling and sales promotion. LG will enter new product market with very attractive strategy. They are already investing very high amount in promotion i.e approximately 6-7 % of their revenue. Total budget of LG for promotional activities is approximately Rs. 300‚000‚000. Usually the sales promotion budget and their allocation are described by LG Korea. Advertising Approximately 80 % of the promotion budget will be used for the advertisement of the product. LG keep on advertise their product
Premium Marketing Advertising