MARKETING PLAN OF LG NEW MEGA ENTERTAINMENT HOME THEATRE POWER ATOM TV SUBMITTED BY DEWESH J RR 1908 A 21 SUBMITTED TO SAVITA MAM L
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LG India—Approach To Rural Markets Summary From the few years‚ consumer electronic manufactures have started focusing on the rural markets for their growth and expansion. The major reasons include saturation of urban growth rate and increased contribution and higher growth rate in markets. Increase in disposable incomes due to good agricultural output‚ increase in easy financial options by banks and financial institutions‚ increased media penetration and electrification of rural areas are
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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Running head: INTERNATIONAL PORTFOLIO DIVERSIFICATION International Portfolio Diversification International Portfolio Diversification Globalization resulted‚ among other things‚ in a noticeable increase in foreign trade and investment worldwide. For individuals‚ the main type foreign investment is foreign portfolio investment (or foreign indirect investment) which is “the investment by individuals‚ firms‚ or public bodies (e.g.‚ governments or nonprofit organizations) in foreign financial
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90% of the market. Then‚ after the liberalization‚ foreign company like LG‚ Sony‚ Samsung‚ Whirlpool‚ Daewoo‚ and Aiwa came into the picture. Now‚ these companies has controlled the major share of the consumer market. Consumer durables market is expected to grow at 10-15% in 2007-2008. The company was originally established in 1958 as Gold Star‚ producing radios‚ TVs‚ refrigerators‚ washing machines‚ and air conditioners. LG Electronics is one of the leading companies in the field of electronics
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Company background Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited‚ the third largest mobile operator in the world‚ with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia’s Fab 50 list‚ rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007‚ and voted as India’s most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13
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Table of contents Question 1 Pressures for National Responsiveness…………………………………….………2 Strategic Role in Relation to Structural Context…………………………………...4 Managerial Recommendations……………………………………………………..5 Question 2 The Speed of a Rival’s Attack……………………………………………………..6 Managerial Recommendations…………………………………………………….9 Appendices…………………………………………………………………...….10 References……………………………………………………………………….17 Question 1 Pressures for National Responsiveness (incl. measures and data)
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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INDIVIDUAL PROJECT REPORT REPORT ON LG Telecom‚ Submitted on April 11‚ 2008 by: GTS SPL Leader‚ Korea 1. Introduction Korea mobile telecommunications market has seen a rapid growth during last several years. There were three major corporations that were very successful in driving the market‚ but now they are having to compete with others. Specially‚ the competition will be more tough since mobile 3G service started just now. This is a brief report on LG-Telecom which is in 3rd position
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counted. Albert Einstein LG Electronics‚ Inc established in 1958 and has its headquarter in Seoul‚ South Korea is one of the leading companies in the world which produces electronic and communication devices‚ IT productions. LG which stands for “Life’s Good” determines what the company is striving for. One of the main aim of LG Electronics is ensuring to make the dgigtal life better for its customers. Eco- Friendly “Life’s Good- When It’s Green”- this is a program of LG Electronics which includes
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