BUSINESS DESCRICPTION Sony is a global manufacturer of audio‚ video‚ communications and information for the consumer and professional markets. Sony Corporation (Sony) is a leading provider of consumer electronics. Firm designs‚ develops‚ manufactures and markets equipment and electronic devices‚ such as audio and video products‚ televisions and semiconductors. It designs‚ develops and markets software and gaming hardware‚ the development of cinema‚ home theatre and television production. The company
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20 Oct. 2008 COMPANY OVERVIEW - Cresyn is a manufacturer of earphones‚ headphones‚ and accessories. They currently produces almost 1/3 of bundled earphones for all mobile phones worldwide. OEM/ODM manufacturing for big names such as Samsung‚ LG‚ Motorola‚ etc. is the main source of their profit (90%) and they have their own brands ‘Cresyn’ and ‘Phiaton’‚ as well. MAIN ISSUE 1. Performance - Initial Phase (1959-1981) : Cresyn was founded in 1959 as “Daehan Phonograph Needle Factory”. Later
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equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers and Xcode software of MAC OS X‚ the consumer electronics industry with
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Chapter-3 Solutions to Problems P3-1. Reviewing basic financial statements LG 1; Basic Income statement: In this one-year summary of the firm’s operations‚ Technica‚ Inc. showed a net profit for 2012 and the ability to pay cash dividends to its stockholders. Balance sheet: The financial condition of Technica‚ Inc. at December 31‚ 2011 and 2012 is shown as a summary of assets and liabilities. Technica‚ Inc. has an excess of current assets over current liabilities‚ demonstrating liquidity. The firm’s
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suggests that the company has now recovered from the effects of the Asian financial crisis‚ and the higher credit rating positively impacts upon its corporate image. Diversification as a source of competitiveness A key source of the company’s competitiveness is the continuous transformation of the business through diversification. Samsung achieved surprisingly strong results due to competitive pricing and a broadening portfolio of products catering to premium demand. This development differed
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Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
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existing products into new markets. Wal-Mart’s expansion into Guatemala and other Central American countries is an example of this strategy. Diversification strategy is used by LG to enter the American appliance market or Japan’s Kirin holdings which bought Australia’s leading milk producer. Diversification id developing new products for new markets. South Korea’s LG Electronics has created new products for other American home appliance market. Innovations like a $3‚000 refrigerator with a built-in flat
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Introduction Samsung Electronics is one of the world’s largest semiconductor manufacturers; Samsung Electronics is also South Korea’s top electronics company. It makes many kinds of consumer devices‚ including DVD players‚ digital TVs‚ and digital still cameras; computers‚ color monitors‚ LCD panels‚ and printers; semiconductors such as DRAMs‚ static RAMs‚ flash memory‚ and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company
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manufacturing industry‚ and trading and financial services. Zhang Ruimin founded Haier in 1984‚ which was the 6th year of Chinese Reform and Opening-up policy released. Haier had experienced the development stages‚ noted as Brand Building‚ Diversification and Internationalization. Haier announced its 4th strategic development stage of global brand building. This case is a classic example of how a company can become profitable in the global marketplace with right strategic planning and implementation
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highly commoditized. In this setting‚ Nokia could no longer sustain its profits in that business. The combination of product commoditization‚ lack of innovation at the right time in the right market and Nokia’s corporate strategy of low level of diversification only predicted Nokia’s further erosion. Nokia had to rethink its strategies and the markets it should pursue. 2. External Analysis A. General Environment Technological Segment; 2G/3G technologies allowed picture sharing and SMS texting
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