STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Moving forward‚ over the last few weeks New Wind Electronics has been exploring many new ideas and products for our company. We have designed and developed laptops for everyone’s needs. This includes the workhorse‚ college students‚ stay at home moms‚ and even the best salespeople around. We hope that the market sees our products and potential for the upcoming reveal of our new line. We are not stopping until we see that all customers‚ businesses‚ and clients are satisfied with our work. The strategy
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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32 Harvard Referencing 2006 Note: this page is only an introduction to the Harvard referencing system. Curtin Library & Information Service provides a modified version of the author-date system presented in: Snooks & Co. 2002‚ Style manual: For authors‚ editors and printers‚ 6th edn‚ John Wiley & Sons Australia‚ n.p. For referencing electronic sources‚ refer to the American Psychological Association ’s Publication manual: American Psychological Association 2001‚ Publication manual of the American
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Global Marketing - Louis Vuitton in India With a GDP growth rate of more than nine percent‚ India is one of the fastest growing economies in the world. The population size exceeds one billion‚ including around 83‚000 dollar millionaires (2005)‚ recording the world’s second fastest growth in the number of high-net-worth consumers. Luxury brands like Louis Vuitton can take advantage of a steadily increasing upper class and a more and more affluent middle class. Moreover‚ 51 percent of the population
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Merton Electronics Case Study 1) Merton Electronics is subject to transaction exposure. Transaction exposure is the gains or losses realized from the settlement of specific transactions that are denominated in a foreign currency. There are two main types of transaction exposure: 1) Purchasing or selling on credit goods denominated in a foreign currency 2) Borrowing or lending funds when repayments is going to be made in foreign currency. In respects to Merton’s Yen payments they are subject
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Legislation provision for health and safety in India: In the Constitution of India it is mentioned about the health and safety management of the workers‚ which directs the Government to form policies but there is least follow up of the Government policies. These policies are formed so as to give strengthen the workers at the working site‚ so that they are not abused and exploited. Some sections enforce for the humane working conditions as well as maternal relief. But many of the workers and people
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The AMA School of Medicine‚ AMASOM‚ is the medical college under the AMA Group of Colleges. The medicinal school is located at AMA College Makati‚ which is the financial and business capital of Philippines. The Group of School is founded by Dr. Amable R. Aguiluz V in 1980. He is also an Ambassador of the Philippines to the Gulf Countries. The institute claims the faculty from various magnificent scholastic backgrounds and fields of specialization. The aim of AMASOM is to create capable medical specialists
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LG Investments‚ LLC: A Family Business in Generational Transition Questions posed to Tom and Carol G2 SON SEEKING VICE CHAIRMANSHIP G2 SIS SEEKING SALARY AND BENEFITS LIKE THE WORKING SISTER FOR ALL OF THE SIBLINGS G3 KID SEEKING JOB IN COMPANY AFTER GRADUATION How should tom n carol respond to the three questions? Recommendations to the Questions Asked.. G2 son seeks Vice Chairmanship: Although it’s a family business that would be inherited by them but it does not mean leadership
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INTRODUCTION Shun Electronics Company is a medium-sized firm with in the Malaysian electronics industry. Currently there are two operating divisions‚ the KB Monitor division which manufactures computer monitors‚ and the KL Radio division which makes radios. For this case‚ we will be presenting the side from the KL Radio division. The KL Radio division currently makes two basic radios- a shelf model and a portable model. Each of these models is available in three different versions; a bathroom
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