Innovation Strategy What is Our Innovation Strategy? We Want to Connect with You What is Our Innovation Focus? Innovation Examples How can we connect? Connect + Develop EU Team Connect + Develop Overview (PDF format) Connect + Develop Brochure (PDF format) What is Our Innovation Strategy?Innovation in the Box/Our innovation strategy is an approach we call Connect + Develop through which Procter & Gamble is seeking to build a global innovation network. While we invent most of our products
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firm seeking to be excel in internal innovation through research on eight therapy areas- biopharmaceuticals‚ immune-inflammation‚ infectious diseases‚ metabolic pathways‚ neuroscience‚ oncology‚ ophthalmology and respiratory. To address these areas the firm in 2008 created 70 Discovery Performance Unit (DPUs) for future growth of the company. These 70 DPUs can affect the implementation effort in following ways to achieve success in the field of internal innovation which result in development of vaccines
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ACKNOWLEDGEMENT I wish to thank and express my gratitude to the management of LG ELECTRONICS INDIA LTD. for giving me permission and offering training facilities for my summer training & corporate exposure as an Integral part of my BBA curriculum. It is a great experience and pleasure for me to present this report on the practical training at LG products. I sincere to acknowledge my indebtedness to Mr. marketing manager ‚ for the generous
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LG Watch Phone Table of Contents Executive Summary3 The Canadian Market Launch4 Analysis5 External Influences5 Internal Competences and Deficiencies6-7 The Young‚ Affluent Professional7 Decision Criteria8 An Integrated Marketing Campaign9 Marketing Strategy9 Marketing Mix11 Product11 Distribution Channels12 Pricing Strategy12 Promotional Strategy13 Expected Results15 Appendix17 Works Cited21 Executive Summary The consumer electronics industry is associated with
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MEANING OF LOGO OF LG The Face of the Future: The meaning and inspiration behind LG’s logo design. The letters “L” and “G” in a circle symbolise the world‚ future‚ youth‚ humanity‚ and technology. Our philosophy is based on Humanity. Also‚ it represents LG’s efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Gray and the stylised image of a human face in the unique LG Red colour. Red‚ the main colour‚ represents
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www.lg.com Product Authentication program Dear Customers‚ To protect all LG customers from counterfeit and grey market products and make sure that you receive official warranty service‚ LG is now running a product authentication program. To make sure your handset is a genuine product of LG‚ ONLY one SMS containing the IMEI No. of your purchased handset will be automatically sent to LG on the date of purchase. LG will bear the cost of one SMS for the product authentication program. For promotion
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COMPANY LG Electronics is the world ’s second-biggest maker of televisions and third-biggest maker of mobile phones. With its headquarters in the LG Twin Towers in Yeouido‚ Seoul‚ South Korea‚ LG Electronics is the flagship company of LG Group‚ one of the world ’s largest conglomerates. The company has 75 subsidiaries worldwide that design and manufacture televisions‚ home appliances‚ and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display
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4 A . Samsung Electronics Co.‚ Ltd. 4 4 B . LG Electronics‚ Inc. (LG) 5 3.ANALYSE DE SAMSUNG 7 Sa mission consiste donc à être la meilleure société spécialisée dans l’électronique. Samsung affronte de face ses objectifs pour être une société de réputation internationale. Elle cherche une réactivité‚ créativité et efficacité optimales afin d’inventer et de commercialiser des produits qui détermineront notre mode de vie. 7 4.ANALYSE DE LG ELECTRONICS 10 b) Objectifs 10 5.COMPARAISON 12
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Building a great business and operating it well no longer guarantees you’ll be around in 100 years‚ or even 20. In 1958‚ the average length of time a company remained on the S&P 500 was 57 years; by 1983‚ it had dropped to 30 years; in 2008‚ it was just 18. Shorter business life cycles require a new sort of management discipline capable of leading an organization through an ongoing process of transformation and renewal. To thrive in today’s marketplace‚ to be built to last‚ every business now
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comparison between the Customer Relationship Management (CRM) strategies performed by LG and Samsung with respect mainly to the Indian market and Indian Scenario. However‚ both the companies are big giants so they practice CRM strategies for entire world. The report clearly shows how CRM is being practiced by the companies and how e-CRM has taken over the simple CRM. Today‚ without technology no company can survive and so is the case with LG and Samsung. The report
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