selling and sales promotion. LG will enter new product market with very attractive strategy. They are already investing very high amount in promotion i.e approximately 6-7 % of their revenue. Total budget of LG for promotional activities is approximately Rs. 300‚000‚000. Usually the sales promotion budget and their allocation are described by LG Korea. Advertising Approximately 80 % of the promotion budget will be used for the advertisement of the product. LG keep on advertise their product
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4 A . Samsung Electronics Co.‚ Ltd. 4 4 B . LG Electronics‚ Inc. (LG) 5 3.ANALYSE DE SAMSUNG 7 Sa mission consiste donc à être la meilleure société spécialisée dans l’électronique. Samsung affronte de face ses objectifs pour être une société de réputation internationale. Elle cherche une réactivité‚ créativité et efficacité optimales afin d’inventer et de commercialiser des produits qui détermineront notre mode de vie. 7 4.ANALYSE DE LG ELECTRONICS 10 b) Objectifs 10 5.COMPARAISON 12
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Outline For Demonstration Speech Topic: Cake Pops General Purpose: To demonstrate Specific Purpose: To demonstrate to my audience how to make a delicious and simple cake pop. Thesis: I will be demonstrating how to make a I. Introduction: A. Attention Getter: In 2012 Starbucks made over $13.29 billion dollars. With that amount of money you could buy eight billion‚ eight hundred and sixty million of their cake pops. Though that seems like enough cake pops to satisfy anyones appitite
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MEANING OF LOGO OF LG The Face of the Future: The meaning and inspiration behind LG’s logo design. The letters “L” and “G” in a circle symbolise the world‚ future‚ youth‚ humanity‚ and technology. Our philosophy is based on Humanity. Also‚ it represents LG’s efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Gray and the stylised image of a human face in the unique LG Red colour. Red‚ the main colour‚ represents
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Layout & Operations Note that all the major improvements (walls‚ plumbing‚ heavy-duty wiring‚ gas‚ venting‚ and floor drain) can go along one wall‚ which will save $$ on build-out. The other side of the bakery doesn’t really even need walls – partitions made of sheet metal and/or wire grids would work & save space & $$. Floors & walls need to be sealed. That side can hold wiring for telephone‚ computer networking‚ burglar alarm and security cameras. 1. Loading door – to alley – this is main
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shopping habits in USA and Europe are different: In USA consumers buy larger packages of frozen food‚ which means that an American Electrolux freezer should be bigger than a standard European one. - In China‚ you need much more space for eggs in the refrigerator because a typical Chinese family buys 60 to 70 eggs per week. 4. The aim of the corporate website (www.electrolux.com) is to create general awareness and knowledge about the company (financial reports etc.) and the products. Potential customers
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90% of the market. Then‚ after the liberalization‚ foreign company like LG‚ Sony‚ Samsung‚ Whirlpool‚ Daewoo‚ and Aiwa came into the picture. Now‚ these companies has controlled the major share of the consumer market. Consumer durables market is expected to grow at 10-15% in 2007-2008. The company was originally established in 1958 as Gold Star‚ producing radios‚ TVs‚ refrigerators‚ washing machines‚ and air conditioners. LG Electronics is one of the leading companies in the field of electronics
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The Fridge: A Blessing‚ or an Illusion of comfort? Before the age of the fridge‚ leftovers during the summer usually meant a waste of money and food‚ no matter how much was left over. After the fridge was invented‚ people who could afford such a device knew they were given a blessing that would not only save their money‚ but also cause them less stress- or at least they thought so. Does the fridge really give us all that we believe it provides? Or is the fridge just an illusion reflecting what
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INDUSTRY PROFILE HISTORY OF WASHING MACHINE Washing machine made their mark in the Indian market in the eighties. Videocon was the first company in India to introduce washing machine. Over the years it has remained market leader‚ with an overall market share of 35%‚ by introducing flexible strategies. Initially‚ the challenge was to ran away homemakers from their traditional method of washing clothes‚ but then‚ owing to high prices‚ the market appeared to be limited only to upper income urban
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lots of kitchenware to make cooking effortless. For example‚ onion is the important part of Turkish cuisine. It was very difficult to cut it into very smaller parts before without any grater machine. In addition‚ there were no deep freezers or refrigerators. People should have cooked and consumed at the same day. That’s why they cooked every day and took long time. However‚ in our day the people prepare lots of meatballs and keep it in the deep freezer. Therefore‚ they can heat in the cooker a little
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