Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry is characterised by well established distribution network‚ high penetration levels‚ low per capita consumption and intense competition between organised and unorganised segments. The total FMCG market is
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Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY . ...4 MISSION STATEMENT ...5 CURRENT MARKET POSITION . ....5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW. .. ....9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS 10-13
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described. [pic] The advertisement is about refrigerator named Frigidaire. It is presenting a excellent example of advertisement which is depicting the cognitive components in a very clear and impressive manner. As seen the each and every feature of refrigerator is nicely presented which can be explained as follow‚ • In advertisement the first cognitive component is its lots of space to which a consumer who wants a spacey refrigerator to place sufficient food items will definitely think
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the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate of foreign players from Samsung to LG Electronics to Sony to Aiwa. Both rising living standards‚ especially in urban India‚ and easy access to consumer finance have fuelled the demand for consumer durables in the country. Also‚ the entry of a large number of foreign players means the consumer
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as televisions refrigerators air conditioners washing machine etc .With the rise in population and increase in disposable income due to the economic boom the consumer durables market has achieved staggering growth over the recent years. The consumer durables market is one that is dominated by the MNC’s and they contribute to around 65% of the total market share. The current size of consumer durables industry is around 350 billion and is majorly dominated by Korean majors such as LG Samsung etc. The
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As the US market continues to be brand driven‚ Quingdao Haier (and Haier America) is looking at its best chance to move full steam into the US market. Haier has showed initial success moving into niche areas of the US market through compact refrigerators and air-conditioners. The acquisition of GE Appliance‚ a 101-year old titan in the U.S. white goods industry will fulfill Haier CEO Zhang Ruimin’s belief that “All success relies on one thing in overseas markets—creating a localized brand name
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discussed in this assignment will be LG Electronics and Samsung. LG Electronics was established in 1958 and has led the way into the advanced digital era thanks to the technological expertise acquired manufacturing many home appliances such as radios and televisions. LG Electronics has unveiled many new products such as technologies in the form of mobile devices and digital televisions in the 21st century and continues to reinforce its status as a global company. LG Electronics innovation is inspired
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failing refrigerator company when Director Zhang came into force.At that time he did what he will be doing best in the coming years and signed a licensing agreement with German refrigerator company Liebherr. In 1986‚ Haier reached a profit of 1 Mio RMB. Altough there was a huge market demand‚ the company resisted mass production and continued to focus on quality and brand-building instead.The company’s target was to become a first-class brand. In 1991‚ Haier become China’s leading refrigerator manufacturer
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Chinese MNC – Haier with its product‚ refrigerator under the assumption that Haier has already entered the white goods industry through the analytic tools PEST analysis and the Porter 5 force analysis. In PEST analysis‚ the general environment is to the benefit of Haier. First‚ in the political factor‚ president of Brazil published the policy of cut on the tax of electricity which made sales volume of white goods rise sharply‚ and the sales volume of refrigerators is ranked the second following the
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Distribution Dossier Samsung Electronics India Limited Sales and Distribution Project By: Rohit Agrawal TABLE OF CONTENTS CONSUMER ELECTRONICS MARKET IN INDIA 4 LEADING COMPANIES 5 LG Electronics Inc. 5 Videocon Industries Ltd 5 Samsung India Electronics Private Limited 5 SAMSUNG ’S DISTRIBUTION CHANNEL 7 Role and key deliverables of channel members 7 Consumer Electronics Distribution 8 CHANNEL MEMBER MANAGEMENT 9 Monetary methods 9 Non monetary methods 9 Target setting mechanism
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