been mixed –from being highly proactive to being lethargic to change. As a result it is now a laggard in several fields where it was the leader a decade and a half back. A glaring example of this is in the refrigerator industry. It was the clear leader in this field before the Korean giants LG and Samsung moved in. 2>Present Scenario OF Godrej : Currently it has been pushed to the third spot‚ although it is still the No.1 in terms of brand recognition and image. This clearly shows the inability
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“Measuring the effectiveness of display of LG product in dealer’s outlet “ A report submitted in the partial fulfillment of the requirements of MBA Program of M.P.Birla Institute of Management Under the guidance of Faculty guide Prof. Sumitra sreenath By Ashish Singh 06XQCM6013 M.P.B.I.M‚ Bangalore Acknowledgements At the onset I would like to express my sincere gratitude to the management and staff of LG Electronics India Pvt. Ltd. for their immense cooperation‚ which made this
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Laptops‚ Cameras‚ Electronic accessories‚ etc. Consumer appliances can be further differentiated as Fans‚ Refrigerators‚ Washing machines‚ Microwave Ovens‚ Air Conditioners‚ Other domestic appliances‚ etc. Household Appliances Industry Size (in Billion Rs) Appliances | FY 04 | FY 09 | FY 14 (Predicted) | Color TV’s | 68 | 110 | 185 | Air Conditioners | 23 | 47 | 95 | Refrigerators | 31 | 51 | 81 | Washing Machines | 11 | 21 | 36 | Total | 133 | 229 | 397 | CAGR | | 11.5% | 11.6%
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liberalization of the Indian economy‚ only a few companies like Kelvinator‚ Godrej‚ Alwyn‚ and Voltas were the major players in the consumer durables market‚ accounting for no less than 90% of the market. Then‚ after the liberalization‚ foreign players like LG‚ Sony‚ Samsung‚ Whirlpool‚ Daewoo‚ and Aiwa came into the picture. Today‚ these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of
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non-financial discounts. An organisation with a strong dealer network can increase its sales and gain a name for itself as a brand in the market. The project and fieldwork included the survey of the dealers of Godrej which also deal in other brands like LG‚ Samsung‚ Hitachi‚ Videocon‚ Voltas and then analyzing what kind of their customers are‚ their sales‚ the customer’s budget‚ percentage sales of split and window ACs. Objectives of Research To study the performance of Godrej AC sales through dealer
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It was the third largest player in the Korean electronics market after LG and Daewoo In the 1980 it acquired Korea Telecommunications Corp‚ which was renamed Samsung Semiconductor & Telecommunications Co. in 1982. 1982. Manufacturing bases a presence in around 47 countries‚ and approximately 64‚000 employees. Samsung India commenced its operations in December 1995 Current Market Share is 30.5% after LG. MARKET SHARE OF SAMSUNG IN CONSUMER ELECTRONICS SAMSUNG ELECTRONICS
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emphasised design‚ aesthetics and cutting-edge technology and prices that were commensurately higher. Until now. For the first time‚ it is moving downwards‚ so much so that industry observers believe Samsung may go after the masses much like its arch rival LG Electronics did until a couple of years ago: already‚ Samsung flat televisions are among the cheapest in the market. Samsung India Deputy Managing Director‚ Ravinder Zutshi‚ vehemently rejects the price warrior tag‚ though. "Samsung is not a price
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1 Table of Contents Introduction: ...................................................................................................................................... 2 Methodology ..................................................................................................................................... 3 Limitation .......................................................................................................................................... 4 Products/Services: ...
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Looking Good; LG Electronics India Discusses its Supply Chain Strategy By Jayashree Kini-Mendes Feature | 257 days ago | LG Electronics India believes in reaching products to people on-demand. Somebody impressed the market with a sense of enterprise‚ depth of vision‚ efficiency of service and the durability of products. Jayashree Mendes meets the Vice-President (Head – SCM) of LG Electronics India‚ KK Kaul‚ the man behind this movement. He has been working with the company since LG India set up
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IILM INSTITUTE OF HIGHER EDUCATION Summer Internship Program – 2010 A PROJECT REPORT ON “Scoping the strategy on E-commerce for Whirlpool of India” At CORPORATE GUIDE: FACULTY GUIDE: Mr. Girish Banwait Ms. Ritu Khanna (General Manager- Institutional Sales)
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