originally manufacturing electronic appliances such as TVs‚ calculators‚ refrigerators‚ air conditioners and washers. Nowadays‚ Samsung products can also be found in Mobile phones‚ computer devices‚ cameras/camcorders and other home appliances. 3.1 Competition As Samsung manufactures nearly every electrical device available in the market‚ it faces stiff competition from many other electrical manufacturers such as Panasonic‚ Toshiba‚ LG Electronics‚ Hitachi etc.‚ for home appliances and Apple‚ Nokia‚
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Term Paper on SAMSUNG INTRODUCTION Samsung Group (informally Samsung) is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. It consists of numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand. It is by far the largest South Korean business conglomerate. For over 70 years‚ Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology‚ semiconductors‚ skyscraper and plant
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be classified as follows: – Consumer Electronics includes VCD/DVD‚ home theatre‚ music players‚ colour television‚ cameras‚ camcorders‚ portable audio‚ etc – White Goods: include dishwashers‚ Air Conditioners‚ water heaters‚ washing machines‚ refrigerators‚ vacuum cleaners‚ kitchen appliances‚ non-kitchen appliances‚ microwaves‚ built-in- appliances‚ tumble dryer‚ personal care products‚ etc. – Molded Luggage includes plastics – Clocks & Watches * 3. AIR CONDITIONER INDUSTRY * 4. INDUSTRY-In
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Central American countries is an example of this strategy. Diversification strategy is used by LG to enter the American appliance market or Japan’s Kirin holdings which bought Australia’s leading milk producer. Diversification id developing new products for new markets. South Korea’s LG Electronics has created new products for other American home appliance market. Innovations like a $3‚000 refrigerator with a built-in flat panel LVD TV have been instrumental in Home Depot’s decision to carry the
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RESEARCH METHODOLOGY Research Question – What is consumer attitude towards Indian and MNC’s electrical and electronic products? SUBMITTED BY: Kamaljeet Kaur Sidhu BLR1208032003 SUBMITTED ON: 20th Nov‚ 2012 INDIAN SCHOOL OF BUSINESS AND COMPUTING‚ BANGALORE SESSION – 2012-13 TABLE OF CONTENTS EXECUTIVE SUMMARY …………………………………………………………….. 3 INTRODUCTION ……………………………………………………………………… 3 OBJECTIVE …………………………………………………………………………..... 4 LITERATURE REVIEW ………………………………………………………………. 4-5 METHODOLOGY
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of Indian consumers live in rural areas and almost half of the national income is generated here. The reasons for heading into the rural areas are fairly clear. The urban consumer durable market for products like colour TVs‚ washing machines‚ refrigerators and air conditioners is growing annually at between 7 per cent and 10 per cent. The rural market is zooming ahead at around 25 per cent annually. "The rural market is growing faster than urban India now‚" says Venugopal Dhoot‚ chairman of the
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Retail club-Aurora07 Organised retailing serving the bottom of the pyramid Institute Name – School of Business Management NMIMS‚ Mumbai Team Member 1 – Rohit Dhanuka Email Id – drohit44@gmail.com Contact - 9920697423 Team Member 2 – Vikas Chawla Email ID – vikaschawla123@gmail.com Contact - 9833919901 Retailing encompasses the business activities involved in selling goods and services to their consumers for their personal‚ family or household use. It includes every sale to final consumers
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Indeca and the store chain La Curacao: - Why: To keep market shares and leadership in Central America‚ deeper market coverage. - How: Take long-term loans - Alternative: It will kill the company if other competitors buy La Indeca (Mabe‚ Whirlpool‚ LG‚ Samsung in Mexico)they would take market shares from Atlas Eléctrica and by the time wipe out the company from Central America where Atlas Eléctrica has the biggest market shares. 2) Focus on Central America: - Why: to keep the market leadership
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A PROJECT REPORT ON “MARKET RESEARCH FOR VIDEOCON d2h+” FOR “VIDEOCON DTH+” SUBMITTED TO PUNE INSTITUE OF BUSINESS MANAGENT (PIBM) In partial fulfillment of Post Graduate Program in Business Management (PGPBM) BY DHEERAJ KUMAR MAURYA ROLL NO:-521/08 BATCH:-2008-10 IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT Survey No. - 499‚ Near Manas Resort‚ Bhugaon‚ Tal-Mulshi‚ Paud‚ Pune-411042(Maharashtra)‚ India DECLARATION I‚ Mr. Dheeraj Kumar Maurya hereby
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continuously improve its services to build the trust of local customers. The main problem to be resolved for Haier was how to differentiate itself from General Electric‚ Whirlpool‚ Maytag‚ and Electrolux in white goods and from Sony‚ Panasonic‚ Philips‚ and LG in brown goods and thus achieve a winning competitive advantage in the U.S. market (Lu‚ Mockler‚ & Gartenfeld‚ 2010). 2. A solution to the problems would be to create customers: find a way to make their products better than their competition
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