SAMSUNG « Inspire the world‚ create the future » SAMSUNG « Inspire the world‚ create the future » JAPANESE AND KOREAN MARKET JAPANESE AND KOREAN MARKET TABLE OF CONTENTS INTRODUCTION I/ THE COMPANY 1) History of the company a) From the 30’s to the 70’s b) From the 70’s to the 90’s c) From the 90’s to 2000’ d) From 2000 to Present 2) Key Datas and Key areas of Business a) Key Datas b) Key Area c) Key Products 3) Company’s
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CONTENTS Background of the Samsung Mission statement (Aim & Goal) Objective Product Initiatives Advertising & Promotional Strategies SWOT Analysis SAMSUNG ELECTRONICS« Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION It was the third largest player in the Korean electronics market after LG and Daewoo In the 1980 it acquired Korea Telecommunications Corp‚ which was renamed Samsung Semiconductor & Telecommunications Co. in 1982
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LG Watch Phone Table of Contents Executive Summary3 The Canadian Market Launch4 Analysis5 External Influences5 Internal Competences and Deficiencies6-7 The Young‚ Affluent Professional7 Decision Criteria8 An Integrated Marketing Campaign9 Marketing Strategy9 Marketing Mix11 Product11 Distribution Channels12 Pricing Strategy12 Promotional Strategy13 Expected Results15 Appendix17 Works Cited21 Executive Summary The consumer electronics industry is associated with
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Samsung Electronics Case A.) Samsung has a competitive advantage‚ which grew from its focus on the quality of its memory chips. The company’s early insistence on creating quality goods and constantly improving the production process allowed it to gain the largest market share among competitors. Samsung was able to build reliable products because its management fostered a culture that emphasized quality in the production process. The company reinforced this culture with an incentive program that
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www.lg.com Product Authentication program Dear Customers‚ To protect all LG customers from counterfeit and grey market products and make sure that you receive official warranty service‚ LG is now running a product authentication program. To make sure your handset is a genuine product of LG‚ ONLY one SMS containing the IMEI No. of your purchased handset will be automatically sent to LG on the date of purchase. LG will bear the cost of one SMS for the product authentication program. For promotion
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FPT Greenwich UNIVERSITY July 13‚ 2012 LG Electronics Nguyen Nam Khanh ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics‚ Inc. (LG) is an innovative technology company leading professional manufacture technology
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AGARWAL MEGHA MAHAJAN ACKNOWLEDGEMENT There are certain quarters without whose guidance and support this project would not see the light of the day. My sincere thanks are to due to all of them. The Project Title “LG” I have completed this project‚ based on the Secondary research. My increased spectrum of knowledge in this field is the result of his constant supervision and direction that has helped me to absorb relevant and high quality information. First of
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company started by inventing a new operating system and new technologies like the iPhone and the first ever portable touch screen tablet known as iPad. Samsung is also a well-known electronic manufacturing company of all kinds from air conditions and refrigerators to televisions‚ computers and mobile phones. In 2011 a lawsuit filed by apple against Samsung to the north California court on the basis of design patent infringement was made and both went to court they case was ruled in favor of apple by
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The new Samsung Strategy and Innovation Center headquartered on Sand Hill Road in Menlo Park and with offices in Korea and Israel is led by Young Sohn‚ President and Chief Strategy Officer of Device Solutions‚ Samsung Electronics. "We see tremendous opportunities and transformations over the next five years driven by Big Data centered around mobility‚ cloud‚ and the Internet of Things‚ and Samsung will be a significant part of this revolution‚" said Sohn. "This is an exciting opportunity for us to
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phone makers are struggling to keep up with such demands. Samsung has successfully penetrated the market to be one of the leading smart phone brands globally. Known for its cutting edge technology‚ Samsung is able to keep up with demands of consistently upgrading their products and phone models to push the standards of expectations of consumers in the market today. In order to maintain their position on top‚ it is imperative for Samsung to remain competitive in the industry so as to move forward
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