LG Watch Phone Table of Contents Executive Summary3 The Canadian Market Launch4 Analysis5 External Influences5 Internal Competences and Deficiencies6-7 The Young‚ Affluent Professional7 Decision Criteria8 An Integrated Marketing Campaign9 Marketing Strategy9 Marketing Mix11 Product11 Distribution Channels12 Pricing Strategy12 Promotional Strategy13 Expected Results15 Appendix17 Works Cited21 Executive Summary The consumer electronics industry is associated with
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SUMMARY After a successful launch of the LG Watch Phone in Europe‚ LG Electronics Canada‚ Inc. is preparing to introduce The Watch Phone to Canada. As an assistant marketing manager I will aid in the development and execution of a niche marketing plan that blends with LG’s 51 years of brand equity while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and portable electronic devices that have
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Established in 1958‚ LG Electronics‚ Inc. is a global leader and technological innovator of consumer electronics‚ home appliances‚ and mobile communications‚ employing more than 82‚000 people in over 110 operations‚ including 81 subsidiaries around the world. Comprising four business divisions — Mobile Communications‚ Digital Appliance‚ Digital Display‚ and Digital Media — and with global sales of USD 38.5 billion* in 2006‚ LG Electronics is the world’s leading producer of CDMA/GSM handsets‚ air
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LG: From Underdog to Icon LG Electronics started its journey when the two low scale Korean electronics companies Lucky and Goldstar joined forces in 1990 and became LG (Lucky Goldstar). Since then the transformation from ultra-cheap Lucky Goldstar to the LG brand that it is today has been nothing short of a remarkable journey. In 1995‚ Lucky Goldstar purchased the last remaining American-based TV manufacturer‚ Zenith Electronics. That acquisition provided the impetus for the plan to upgrade the
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LG Group From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search "LG" redirects here. For other uses‚ see LG (disambiguation). LG Group founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.[3] In 1952‚ Lak-Hui (pronounced "Lucky"‚ currently LG Chem) became the first Korean company to enter the plastics industry. As the company expanded its plastics business‚ it established GoldStar Co.‚ Ltd.‚ (currently LG Electronics Inc.) in 1958. In 1995‚ so as to
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LG paper LG is a multinational electronic company that is South Korean. The headquarters is located in Yeouido-dong Seoul. This company is broken up into 5 divisions; home entertainment‚ home appliances‚ air conditioning‚ and energy solutions. LG was established in 1958 as a company called “Gold star”‚ which eventually merged with a company “Lucky”‚ creating “lucky Gold star” not “Life’s Good” which is the slogan. “Lucky” was the home appliance side and “Gold star” was the electronics side
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Summary The most promising action plan for the launch of the new watch phone in Canada is alternative 1 in the section below. The plan is to use penetration pricing with the two major telecommunications carriers in Canada; Rogers and Bell. The price point can be adjusted with a 12-24 month contract similar to the European launch and include bundles with our HDTVs. Wal-Mart and BestBuy in addition to Rogers and Bell can bundle the watch phone as a great incentive for the Canadian consumers. We will communicate
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LG Google TV LG Google TV Executive summary: When we chose the LG Google TV we had in mind that this product is a succssesful product which satisfied peoples’ needs ‚ and would be a great choice for making a marketing plan. In this marketing plan‚ we will discuss the following: * Company Background. * The challenge that LG Company went through to have this product. * Companies SOWT analysis (Strengths ‚ opportunities ‚ weaknesses and threats) * Company Background: “life’s
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Strengths Strong research and development LG Electronics is firmly committed to investing in Research and Development (R&D) and Design to create products with the most highly valued technology and style. LGE has 36 research labs throughout the world. The company’s strong focus on R&D has enabled the company to come out with innovative products. In 2006‚ LGE introduced the world’s first 60-inch single scan PDP module‚ the world’s highest performance LCD monitor‚ the world’s largest PDP TV
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Global strategy of LG Electronics as a leading Korean company Tomikazu Hiraga Senior research Fellow NLI Research Institute Economic recovery in advanced countries including Japan is still sluggish‚ although corporate financial performance has been recovering gradually. And companies whose business activities in emerging countries experiencing an economic boom account for a larger proportion tend to show better financial performance. Leading Korean companies have a larger presence in the
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