Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product - It includes your entire product or service related activities. Like product design‚ product development‚ variety‚ quality and branding etc. * Price - You have to set the price of the products for customers considering discounts and credit - debit policy. * Place - It includes activities related with the distribution of your product or services like your various distribution
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different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix‚ and was first expressed in 1960 by E J McCarthy. The 4Ps are: Product (or Service) Place Price Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:
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of customer empowerment. We will then highlight the new ways for approaching the empowered customer by discussing customer advocacy‚ customization and personalization. This will be followed by an approach on the impact of customer empowerment on the 4P‟s classification and finally we will elaborate on consumer empowerment as an enduring structural change. II. INTERNET AS A MEANS OF CUSTOMER EMPOWERMENT The internet in many ways has become a daily reality for over a billion users worldwide[1]. The
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Clarence Powell Liberty University MMGP Background Information BUSI520 – Group 3 November 4‚ 2012 Samsung Galaxy S3 Introduction In this paper we shall explore The Traditional 4P’s which are‚ product place‚ promotion and price; while also examining and understanding the new 4P’s on which we have today: -people‚ processes‚ programs‚ and performance – while determining which is more effective for future business and long term success for the company. We
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Fan Yu Shun‚ Wu Deng‚ Shi Wei. (1997)The Development and Trend of The Application Integration Platform Computer Integrated Manufacturing Systems‚ 3(5) :3-8 (in Chinese) [2]. Yu HengXin‚ Li RuiQin. (2004)Study on EC Model of a Commercial Enterprise‚ Information Science‚ 2004‚ (11) :1400-1403 (in Chinese) [3]. Li Feng‚ Gu Yong Kang. (2001)The Development And Strategies Of E-Commerce In China ’s‚ Journal of Hohai University(Social Sciences)‚ (3):43-47 (in Chinese) [4]. Luolin. (2002)cost-efficiency
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Fridge Case Study Prepared by Lamia Azab 27.11.2014 1 Index:Micro-Fridge Industry:Market Overview: Industry & Product Situation Analysis: SWOT Analysis TOWS Matrix 4Cs of Marketing Strategy : Company Customers Competition Collaborators 4Ps of Marketing Strategy : Product Price Place Promotion Marketing Plan: Vision and Mission Marketing Calendar Sales Plan: Budget & Sales plan Overall evaluation Recommendations 2 About the product/industry: Industry: The Micro-Fridge is
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vaccines C. Validates/verifies compliance of the Pantawid Pamilyang Pilipino Program beneficiaries to the conditionalities of Pantawid Pamilyang Pilipino Program * Providing written documentation of 4Ps member compliance using the Planong Pangkalusugan Form * Creating awareness/motivating the 4Ps beneficiaries to submit themselves for the next schedule of follow up check up D. Managing the new lists of households with National Household Targeting System ID * Mobilization of Community Health
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off by him completing his primary flight training in the summer of 1942 at the Spartan School of Aviation in Tulsa‚ OK. Once Olds commissioned as a second lieutenant‚ he received an assignment to report to the West Coast for training on P-38 Light-nings. Olds was then posted to the 479th Fighter Group’s 434th Fighter Squadron with orders for Britain. Olds’ squadron arrived in Britain in May 1944 and quickly entered combat as part of the Allied air offensive prior to the invasion of Normandy. Olds
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Selecting the Right Replacement Robert S. Wells‚ Ph.D.‚ PAS Livestock Consultant Develop a Plan 2 Start with the End in sight. Start with the End in sight. When are you going to market the cattle? Sell at Weaning… Replacement Heifers • What Breeds Should you consider? What Breeds Should you consider? – Types – Heterosis – Complementarity effects p y – Marketing goals • What is the Right Cow Type? Wh t i th Ri ht C T ? • What is the Right Bull? What
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HOW DO THE LA LAGUNA FESTIVAL’S STRATEGIC PLANS AND ACTIVITIES PROMOTE LAGUNA AS “THE BEST PROVINCE TO VISIT IN‚ TO LIVE IN‚ AND TO INVEST IN? CHAPTER I Introduction These modern times and even decades ago‚ festivities had been one of the most common means of promoting different places‚ products‚ and cultures. They serve as the easiest doorway to let other people from other places in entering our local way of living. We can easily promote products‚ services and places that serve
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