Management BITS Pilani Department of Management BITS Pilani | Li Ning- Anything is possible | Case study analysis report | | | 1/24/2013 | | Submitted To: Dr. R. Raghunathan Department of Management BITS‚ Pilani Submitted To: Dr. R. Raghunathan Department of Management BITS‚ Pilani Submitted By: Name: MANJU ID: 2012H149239P Submitted By: Name: MANJU ID: 2012H149239P INTRODUCTION Li Ning established in 1990 was one of the leading sporting goods company in
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Li Ning – Anything is possible Since its foundation in 1990‚ Li Ning‚ a leading sporting goods company in the China‚ has been experimenting a high speedy development that became company in the dominant domestic sport brand. Part of this success has been possible due to company’s strategy‚ which is based in extensive retailing‚ franchised stores‚ concessions and sponsorship to many sport teams. However‚ during the Asian financial crisis in 1997‚ company decided to reorganize its operations and
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Management Group Assignment 1 Li Ning – Anything is Possible Submitted by (Group 18): PGP-11-091 Abhigyan Mundhra PGP-11-097 Aditya Narang PGP-11-102 Anant Damle PGP-11-133 Parag Aggarwal PGP-11-141 Prerna Lotlikar PGP-11-148 Ramya V. Supraja Is this company successful? Yes‚ the company is successful. And it is well envisioned and positioned to convert its opportunities into strengths. For Li Ning‚ its USP is the target
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will be an answer to the question: ‘’How can Li Ning beat Nike in Europe?’’. Li Ning Company Limited is one of the leading sports brand companies in China‚ headquartered in Beijing. In addition to its core Li Ning brand‚ the Group also manufactures‚ develops‚ markets‚ distributes and/or sells sports products under several other brands. Mr. Li Ning‚ is the founder of the Li Ning brand and was one of the most outstanding athletes in the 20th century. Li Ning’s main mission is to create a breakthrough
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|products through sponsorship | | SWOT Analysis - Strengths Li-Ning has strong brand image; the reputation of the Li-Ning brand is reliable and trustworthy. As China’s top athletic wear maker‚ majority of the Chinese people view it as a kind of national brand because of its cooperation with various Chinese National Team‚ including China National Badminton Team. Li Ning had previously teamed up with the National Basketball Association to sponsor the “NBA Jam Van Tour”
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Asia Pacific Business‚ Ethics and Society Li- Ning: Weekly Country Analysis Report Even though Li-Ning is a well-known brand in China and recently debuted its flagship store at Orchard Ion this year‚ the brand name is still unfamiliar to many Singaporeans. There are a couple of reasons to that and we shall look into what are the reasons that might be impeding Li-Ning from becoming a well-known brand in Singapore‚ what Li-Ning is doing to become famous as well as recommendations to
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| |Module Code |EAP105 | |Assignment Title |Compare and contrast the marketing strategies of Li NING domestically and internationally | |Submission Deadline |October 22th‚2012‚8 pm |EAP Tutor’s Name |Nick Browne McIntosh | |Final Word Count
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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Information Technology‚ Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ＆ Management‚ Wuhan Inst. of P.E . Wuhan‚ China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast‚ evaluation and control. Introduction Li-Ning Company Limited is a major Chinese athletic company
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Executive summary LI-NING limited company was found in 1980. At the beginning of its establishment‚ it cooperated with Olympic team of China to push the development of sports goods. At the same time‚ LI-NING spared no effort to sponsor all kinds of matches. In 1995‚ it became the leading sports brand of China. Through exploration over 20 years‚ it gradually becomes a famous international sports brand representing China. In this report‚ it makes a marketing plan for the next three years according
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