Michaela Píchová Mgr. Jana Pelclová‚ Ph.D. AJ 22073 Language of Advertising 28 August 2012 Introduction The wide use of advertising has created a special style of English – the advertising English. Its unique features and simple language separate it from other types of language. The advertising English must be compact‚ vivid‚ visual‚ emotional and most of all attractive. Because the function of advertising is to provide information‚ attract consumer and promise quality‚ the advertisers must
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Simon’s death was accidental and insists that the death was a murder. Yet the word murder‚ a term associated with the rational system of law and a civilized moral code‚ now seems strangely at odds with the collective madness of the killing. The foreignness of the word in the context of the savagery on the island reminds us how far the boys have traveled along the moral spectrum
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Lady of shalott Symbolism is an important aspect of the Lady of Shalott. Some important symbols are the tapestry‚ the mirror‚ and the curse. The tapestry is the world that the Lady of Shalott exists in. It is her reality. She looks through the mirrors distorted view and weaves what she sees. It is her experience and memory. But‚ the Lady of Shalott does not se true reality but a distorted view. The mirror represents the Lady of Shalott’s naiveté and innocence It is the rose-colored glass
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I. INTRODUCTION Gerber‚ a U.S company producing jarred baby food‚ was considering in 1991 whether they should acquire Alima SA‚ one of Poland’s largest and most successful food processing plants. With this deal‚ Gerber expected to build a low-cost base for its European operation as a platform for growing markets of Central and Eastern Europe. Because the deal could help to have the aging plant modernized and boost its sagging export trade while bringing hard currency at the same time‚ Poland government
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perceived threat has passed‚ the body can go back to homeostasis. Patients in the hospital have perceived threats‚ of death‚ painful treatments loss of autonomy‚ and much more. Challenges in creating a healing environment in the hospitals is the foreignness of what makes up the environment‚ machines‚ tools‚ hanging medications‚ tubes‚ and wires. Patient being put on NPO diets‚ lab techs drawing blood in the middle of the night. Bed alarms go off when patients just want to walk to the bathroom. The
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4. Alternative International Expansion Strategies A. Nonequity Mode: A mode of entry that tends to reflect relatively smaller commitments to overseas markets (Peng‚ 2011). i. FRANCHISING 1. PROS IHOP can take advantage of low development cost and very low risk in overseas expansion. It makes senses financially in the sense that the franchisor can charge an initial fee to the overseas franchisee. Franchising in effect provides an almost cost free expansion since the original business
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Comparison between Rupert Brooke’s “The Soldier” and Thomas Hardy’s “Drummer Hodge”. Rupert Brook’s “the soldier” and Thomas Hardy’s “drummer hodge” share the same theme‚ however their individual perceptions about the war are very different and are depicted through their poems. Rupert Brook’s inspirational poem “the soldier” was written in 1914 and Brooke speaks from the first person as a soldier in World War I‚ as the simple title reveals. Brooke composed this poem before encountering the war
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Chapter 1 Expanding abroad: Motivations‚ means‚ and mentalities True/False 1. The largest MNEs are equivalent in their economic importance to less developed economies such as Tanzania‚ Estonia or Sri Lanka. Answer: False (Sales of the largest MNEs exceed the GDPs of less developed countries.) Difficulty: Easy Page: 4 and Table 1-1 on page 3 Topic: MNE scope and influence 2. The process of internationalization followed by most firms is usually well-thought out in advance and typically
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Chapter 3- Emphasizing Cultures‚ Ethics and Norms Learning Objectives 1. Where informal institutions come from? 2. Define culture- 4 main categories (language‚ religion‚ social structure‚ education) 3. Cultures systematically differ from each other 4. Importance of ethics and combating corruption 5. Norms with strategic responses when forms deal with ethical challenges 6. Debates- culture‚ ethics and norms 7. Implications for action Opening Case- Cartoons that Exploded Sep 2005- ‘Jyllands
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Throughout Mark Baker’s The Fiftieth Gate‚ understanding the past is represented as a continual and dynamic process. Baker gives a holistic representation of his parent’s experience of the Holocaust‚ demonstrating the complimentary relationship between history and memory. This notion is explored in the autobiographical book through the depiction of his parents’‚ and his own past. The bricolage style of the text aids in portraying the interplay between history and memory‚ enabling a more cohesive
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