CFVG VIETNAM‚ MBA PROGRAM- 21st INTAKE CASE STUDY MARKETING ASSIGNMENT Hanoi‚ November 11st‚ 2012 WAL-MART OUTLINE I. ANALYSIS FRAMEWORK 1. Strategic Business Units (SBUs) identification 2. Determination of the specific market for SBU 3. Time selection for this SBU’s market. II. COMPETITIVE POSITION AND MARKET POTENTIAL ANALYSIS 1. Competitive scope 2. Competition intensity evaluation 3. Wal-Mart competitive position and market potential evaluation. III. WAL-MART DEVELOPMENT RECOMMENDATIONS
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and the product or service it supplies also determines the stakeholders. An organisation such as Lidl has far more stakeholders than family business; it is therefore much more influenced and affected by the actions‚ aims and objectives of its stakeholders. In this report I will evaluate the influence that the different stakeholders exert within Lidl. Employees are very influential stakeholders of Lidl and they are crucial for the running of the organisation. They have around 315‚000 employees worldwide
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an acquisition strategy instead. LIDL explores further expansion in Global retailing Since the credit crunch‚ we have seen a high popularity and relevance for Discount stores. Retailer such as LIDL have successfully established branches to serve the price sensitive segment of the society. In UK‚ the major strenghts of lidl are low prices and wide range of products. Lidl emphasizes that Customer satisfaction in relation is its core business. Lidl offers a wide range of items and provides
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History Waitrose started out as a small grocery shop in west London in 1904 by Wallace Waite‚ Arthur Rose and David Taylor. The John Lewis partnership acquired the business in 1937‚ opening the first Waitrose supermarket in 1955. There are now 280 branches‚ all dedicated to offering quality‚ value and customer service. Waitrose is now one of the country’s leading food retailers employing over 37‚000 people. Price Kellogg’s cornflakes (500g) - £2.09 Waitrose have a high reputation for quality
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Aldi and Lidl: International Expansion of Two German GroceryDiscounters: Case study Answer 1 Greenfield Investment strategy is one of the routes that companies prefer when it comes to making a Foreign Direct Investment (FDI). As the termsuggests‚ it is associated with companies expanding its business outside itsnational borders. greenfield investment is one such example where the companysets off in an endeavor to establish its business operations from the scratch. Analternate way of engaging in
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Newcastle); in the following summary we will show these possible strategies. Beforehand‚ we consider the thorough analysis of the macro environment and the industry necessary for drawing such conclusions. PESTEL analysis First of all‚ we need to evaluate the macro environment of the industry. The PESTEL analysis is the most suitable method for this. We will review all the letters of the abbreviation and highlight the important ones. The political and legal background of the brewing industry is characterised
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Cases’ by Johnson‚ Scholes and Whittington. 1.) Using the data from the case (and any other sources available)‚ carry out for the European brewing industry (i) a PESTEL analysis and (ii) a five forces analysis. What do you conclude? (i) PESTEL analysis One tool to analyze the broad macro-environment is the PESTEL analysis. In the PESTEL analysis environmental influences are categorized into political‚ economical‚ social‚ technological‚ environmental and legal aspects. It helps to identify how future
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Guideline business 1: JD is a sports fashion retail company based in England with shops throughout the United Kingdom. JD got 5 owners and they are‚ Pent land Group‚ Sports Direct‚ Aberforth Partners‚ Fidelity Management‚ and other minor shareholders. JD was started at 1981. Since October 1996‚ JD was been listed on the London Stock Exchange. The letter JD stands for the initial name of the founder of the company John and David. JD is a National company which is being owned by 5 shareholders. And
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A) The steps to getting a sustainable competitive advantage: Competitor analysis: The process of identifying‚ assessing and selecting key competitors. The company needs to find out everything about its competitors‚ and compare the intel to their own marketing strategies‚ products‚ prices‚ channels and promotions. In this way they can find their strengths and weaknesses in comparison to their competitors. Selecting competitors to attack and avoid: Now that the company knows their competitors better
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are trying to maximise profit. Lidl is making lots of profit in the recession therefore they don’t have to worry that there is a recession because everybody is trying to save money and people are going to cheap shops and Lidl is one of them and because of that they are making lots of money in recession. Lidl is in England for a very long time and when recession came‚ it made tens of thousands of people to try Lidl for the first time. The same thing happened to Aldi. Lidl and Aldi have cheap products
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