A PESTEL ANALYSIS BY Judit Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political
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Abstract This report aims to analyse the external business environment using the PESTEL tool to identify four key trends that are most likely to affect possible ventures that the business might undertake. The four key trends are based on the economic benefit of cycling in a financial recession; how sales will be increased due to role models emerging from the 2008 Beijing Olympics; how the Government are encouraging cycling to increase the health and fitness of the nation; and finally how cycling
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company operates. They are essentially out of the control of the company‚ and it often requires a change in the operating‚ management‚ production‚ and marketing of the company. They are often called PEST or PESTEL. PEST stands for Political‚ Economic‚ Social‚ and Technological concerns and PESTEL has the same definitions for the pest but it also includes Environmental and Legal factors. Political macro environment factors encompass of effects such as tax policies‚ government-issued safety guidelines
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1.0 Introduction “Strategy is the direction and scope of an organization over the long term‚ which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.” (Johnson & Scholes 2008) In every organization managers make strategic decisions to address the changing environment of the business in order to gain competitive advantage. These decisions are usually complex in nature which can affect the
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analysis is a good way to look at the opportunities and threats of a company. It gives you an good overview about the external environment. You can use models like the 5-forces model and a PESTEL analysis. (Porter‚ 2008) (Marcus & Dam‚ 2009) 2. explain each model you find. PESTEL analysis: With a PESTEL analysis you can analyze you external environment. The factors are: * Political: Here you can look at political factors‚ what kind of rules are there in the countries? For example
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PESTEL analysis of BlackBerry RESEARCH IN MOTION LIMITED-BLACKBERRY Research in motion limited was founded in the year 1984 by Mr. Michael Lazaridis‚ the company’s President and Co-Chief Executive Officer‚ and Mr. Douglas Fregin (RIM-2009). The company then grew in to one of the leading designer and manufacturer of wireless solutions‚ the company product portfolios include the blackberry wireless solution and other software and hardware solutions. The major markets of the company include North
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PROECT REPORT ON CLUB OF ROME Founded in 1968 by Italian industrialist‚ Aurelio Peccei‚ the Club of Rome is a global think tank that deals with a variety of international political issues. Originally‚ the Club of Rome had defined the three major concepts that have formed the Club’s thinking ever since: a global perspective‚ the long term‚ and the cluster of intertwined problems they called "the problematique". Some would say they specialize in "crisis creation‚" using the Hegelian Dialectic to accomplish
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CONTENTS 1.0 Introduction 1.1 Company / Brand Overview 1.2 Campaign Overview 2.0 Problems Identified 2.1 Lack of product awareness in advert 2.2 Maturity of Advert 2.3 Lack of relevance 3.0 Intended Strategy 3.1 To portray product as fun and exciting 3.2 Portray Cravendale as premium product 3.3 Viral advert with a social media platform to build on 4.0 Market and Competitor Analysis 4.1 Previous Campaigns 4.2 Current Successful Campaigns 4.3 Competitor Analysis 5.0 Alternative
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analysis of the AXA Insurance company. Available at: http://www.ukessays.com/essays/marketing/market-analysis-of-the-axa-insurance-company-marketing-essay.php [Accessed 06/12/2013] Yüksel‚ I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management‚ 7(24)‚ 52-66. Retrieved from http://search.proquest.com/docview/1327873432?accountid=17193 [Accessed 06/12/2013] 9
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both in the last 10 years and currently‚ using PESTEL analysis. This analysis will then be used to forecast directions for the pub sector. The Palmerston‚ a pub turned gastro pub‚ will be referred to‚ to illustrate these findings and profitable recommendations will be made for the sector and The Palmerston Although the report focuses on pubs‚ statistics used represent bars and nightclubs as these are commonly perceived to be the same sector. PESTEL factors have‚ where possible‚ been analysed in
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