Applicability of SERVQUAL in restaurants: an exploratory study in a Portuguese resort Vera Patrício (vera.l.patricio@seg-social.pt) Rogério Puga Leal (rpl@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal Zulema Lopes Pereira (zlp@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal SERVQUAL is the most popular instrument to ascertain service quality. However‚ some debate exists about its ability to characterize different service
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the McDonald’s Corporation after partnering with Richard and Maurice McDonald to franchise a small restaurant that sells burgers‚ french fries‚ and beverages (Dess-Lumpkin-Eisner‚ 2009). Kroc bought out the McDonald brothers in 1961 for 2.7 million dollars and began a campaign to open McDonald’s restaurants around the nation and ultimately around the world (Dess‚ et al.‚ 2009). McDonald’s has grown to become the largest restaurant chain in the world (Dess‚ et al.‚ 2009). It all started with a vision
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Mcdonalds Mcdonald’s are Multinational company who have expanded dramatically.. They are a company who’s policy is based on globalisation‚ by the fact that Macdonald’s and its franchises growth is remarkable they have over 21000 restaurants in over 101 countries‚ and territories in all parts of the world including Argentina‚ Cuba‚ Singapore India. and worldwide sales exceeded $30 billion dollars and the net income crossed 1.5 billion Mcdonalds have achieved their recognition and status by
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McDonalds Case Analysis Business Policy /BUSN412 BUSN412 Laurel Campbell 1/23/2010 CASE ANALYSIS: MCDONALDS CORPORATION COMPANY NAME: McDonalds Corporation WEBSITE: www.mcdonalds.com INDUSTRY: Fast Food COMPANY BACKGROUND: HISTORY: McDonalds has been well known since 1940 as the standard for ultra convenient family friendly meals. According to the company’s website‚ the fist restaurant opened in San Bernardino‚ California as a barbeque restaurant but eight years later
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"Let ’s not wait to be told what will happen‚ let ’s use this event to develop ways in which we can influence what will happen‚" said Carol Taylor‚ Joint Director of the Basic Skills Agency in McDonald. Company Background: McDonald ’s Corporation (NYSE: MCD) is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily. McDonald ’s primarily sells hamburgers‚ cheeseburgers‚ chicken products‚ French fries‚ breakfast items‚ soft drinks‚ milkshakes and desserts
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2 Brief History 3 McDonalds’ today 4 McDonalds’ Pakistan 5 DEPARMENTS 6 Operations (equipment and franchising) 6 Marketing (sales marketing) 7 Development (property and construction) 7 Finance (supply chain and new product development) 7 Information Technology 8 Purchasing 8 Training 8 What McDonalds’ do with its Profits? 8 Hierarchy of McDonalds’ 9 ACCOUNTING DEPARTMENT 10 Hierarchy of Accounting Department 11 How profit is measured in McDonalds’? 11 Financial Statements
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every kid’s and adult’s favorite fast food restaurants. McDonald’s has successfully infiltrated different market economies around the world. McDonald’s first established in 1948 in San Bernardino in California‚ over 50 years‚ this cooperation has able to expand itself into 119 countries throughout the world. How did it become so successful? It took the smart approach and researched the taste and need in each country before entering the market. McDonalds is one of the biggest fast food chains around
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McDonalds: A Case Study Case Study: Mcdonalds McDonalds is widely considered the “king” of fast food restaurants. Started as one restaurant in 1955 by Ray Kroc‚ McDonalds is now a worldwide chain offering everything from a traditional hamburger to Frappuccino’s and everything in between. The McDonalds website states” Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted
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perception. It may also give brand name to your product which will help you to run your business in new markets smooth and efficient manner. First of all the main purpose of your marketing strategy should be to identify the weather the target customer¶s are satisfied with your product and services of your business. Once you have created and implemented your strategy‚ try to identify the feed from you customer and if any changes or improvement is required apply it for the maximum satisfaction of customers
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The McDonald’s corporation is one of the most known brands around the world. McDonald ’s has built its success around a formula of providing a range of standardized high quality products quickly and reasonably priced. Today‚ many people live busy lives and place great importance on convenience when buying and paying for goods and services. Modern‚ quick service products such as drive-in car washes‚ smart phones and fast meals attract this market. For many people‚ this emphasis on instant service
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