Would You Bet Your Life On The Bottom Line? “Thank You For Smoking” is a satirical comedy which is graceful‚ yet brutal. This film targets the pro-tobacco lobbyists‚ who would like the public to believe that smoking cigarettes is not harmful. It stars Aaron Eckhart as Nick Naylor‚ who is the spokesman for the Academy of Tobacco Studies. The opening scene starts with Nick appearing on "The Joan Lunden Show‚" sitting beside a bald-headed boy named Robin‚ a 15-year-old boy dying of cancer‚ but who
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Ecotourism and Sustainable Development: a Triple Bottom Line approach to business The concept of Triple Bottom Line (TBL)‚ as John Elkington coined it in 1995‚ refers to the idea that companies and organizations should extend their agenda beyond the goals of economic prosperity by taking a three-dimensional approach to business‚ adding social justice and environmental quality as new goals on their agenda towards ‘sustainable capitalism’. Encouraging concern about sustainability is‚ according to
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"Started From The Bottom" Started... Zombie on the track... [Chorus:] Started from the bottom now we’re here Started from the bottom now my whole team fucking here Started from the bottom now we’re here Started from the bottom now the whole team here‚ nigga Started from the bottom now we’re here Started from the bottom now my whole team here‚ nigga Started from the bottom now we’re here Started from the bottom now the whole team fucking here [Verse 1:] I done kept it real from the
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people started to question organisations ’ practices and their environmental‚ social and economic impacts. With this in mind‚ companies started to pay more attention to business sustainability in order to improve the company ’s reputation. The Triple Bottom Line (TBL) concept is a methodology that focuses on the 3 P ’s: People‚ Planet and Profit. It was first introduced by John Elkington in 1994 and has increasingly become a basis for business sustainability. Not only has the world ’s Green mentality
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Lessons from the Field: Sales at the Bottom of the Pyramid By Heidi Krauel and Joel Montgomery‚ 2009 Acumen Fund Fellows April 2010 Summary Enterprises serving bottom of the pyramid (BoP) markets have tremendous opportunity to create commercial and social impact‚ but are often illequipped to do so. A particular question that needs to be studied is: how can we sell more effectively to BoP consumers? In this piece‚ Acumen Fund Fellows Heidi Krauel and Joel Montgomery draw on their field experiences
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Bottom of the Social Ladder By: Frances Snell January 15‚ 2013 Introduction to Applied Behavior Science Psy 202 Meagan Marksbury I. Living Conditions A. Home B. Yard C. Isolation II. Family A. Children B. Income C. Challenges III. School A. Social B. Activities C. College IV. Childhood
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TRIPLE BOTTOM LINE The triple bottom line refers to an extension of the criteria used to measure organisational success. Traditionally‚ business success (or failure) is measured in terms of its economic performance. A business is considered to be successful if it has generated a sufficient financial return from its investments‚ financing activities and operating activities. The triple bottom line takes into account three criteria for assessing organisational performance; 1. economic‚
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OPPORTUNITIES AT THE “BOTTOM OF THE PYRAMID” In economics‚ the “Bottom of the Pyramid” refers to the largest‚ poorest socio-economic group and do not have access to the benefits of modern‚ organised and efficient industrial systems. In global terms‚ this is the 4 billion people who live on less than US$2 per day. The “Bottom of the Pyramid” phrase is used in particular by people developing new models of doing business that deliberately target that demographic‚ often using new technology.
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A CCL Research White Paper Leadership and the Triple Bottom Line Bringing Sustainability and Corporate Social Responsibility to Life By: Laura Quinn Jessica Baltes C E N T E R F O R C R E AT I V E L E A D E R S H I P Leadership and the Triple Bottom Line CONTENTS Executive summary Highlights Background TBL awareness and importance TBL leadership skills and actions TBL outcomes and advantages Organizational strategy and the TBL Organizational culture and systems supporting or hindering
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ES_TBL_7/1 17/8/04 7:40 pm Page 1 Chapter 1 Enter the Triple Bottom Line John Elkington In 1994‚ the author coined the term triple bottom line. He reflects on what got him to that point‚ what has happened since – and where the agenda may now be headed. The late 1990s saw the term ‘triple bottom line’ take off. Based on the results of a survey of international experts in corporate social responsibility (CSR) and sustainable development (SD)‚ Figure 1.1 spotlights the growth trend
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