S NO. | NAME OF PRODUCT | MARKET SEGMENTATION | 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer‚ comfortable shave with less irritation3 – even on the most sensitive areas of the face.) | a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25‚000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class | 2. | Fair and Lovely(Fairness that changes your destiny.) | a) Demographic: 1) Gender: Female
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Segmentation and Target Market MKT571 October 28‚ 2013 Segmentation and Target Market Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market‚ Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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To: Paignton Zoo From: Date: 24/01/2012 ------------------------------------------------- Subject: Market Segmentation This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants‚ purchasing power so this is when an older person can buy more products then a younger person and this is because‚ geographical area this is selling products depending
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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targeted might vary for one communication tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest
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Sustainable living is the maintaining of one’s life or lifestyle at a steady level without exhausting resources or causing damage to the environment. It is a lifestyle that assumes continuous economic growth without irreversibly damaging the environment. Sustainable living is also a lifestyle that reduces an individual’s use of natural resource. Having a sustainable lifestyle brings about change especially in the society. It provides us with the energy we need to be a positive force in the world
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Sedentary Lifestyle “Humans are designed to move‚ not to stay still” (Weiler and Stamatakis‚ 2010‚ p#2). It says that people are made to be physically active and not to be a sluggard‚ which is known to have a sedentary lifestyle. A sedentary lifestyle is a lifestyle with insufficient or irregular physical activities. It is commonly found in both the developed and developing counties. This essay discusses sedentary lifestyle to illustrate its differences from the normal lifestyle‚ to cite
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diets? Have you gotten sufficient rest each day? Or even‚ have you been performing healthy lifestyle by doing sports regularly? Your answer lies with yourself. If you do not‚ start off with some basic healthy habits. Here are some advices. Why healthy lifestyle are so important for us? This is because it can help us to avoid the disease and illness such as hypertension and cancer. Having a healthy lifestyle also makes the life become more enjoyable and the most important thing is a way to keep
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women being raped‚ in most cases‚ has a high correlation with their lifestyle they choose to live. The lifestyle exposure theory can help explain the probability of a rape occurring. Where a women lives‚ the time of day she choose to travel‚ the type of transportation she uses‚ her economic statues‚ if she has any family obligation‚ and what type of societal and cultural constraints that are imposed on her all effect the type of lifestyle she lives. In turn affects how and what type of potential offenders
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