A brief write-up on SEC – Socio-economic Segmentation by Kavitha Bangalore From the glossaryofmarketing.com‚ Socio-economic segmentation is defined as dividing the population into segments according to their incomes and social class. Socio-economic segmentation is one of the basis of analysis of psychographic segmentation for consumer markets. The level of socio-economic development is traditionally considered an important determinant of buying patterns for both consumer and industrial goods
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GSLIS INFORMATION TECHNOLOGY SERVICES COMPUTER LAB MANAGEMENT: ANALYSIS AND RECOMMENDATIONS Prepared for Dr. Mary-Lynn Rice-Lively‚ Coordinator of Information Technology Services by Students in the Fall Semester 1997 Class Systems Analysis and Evaluation (LIS 387.5) Jon Drucker Aimee Green Dan Huo James Irwin Matt McGrievy Kevin Rioux Sybil Shearin Magan Stephens under the direction of Professor Ronald E. Wyllys Graduate School of Library and Information Science The University of Texas at
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So close yet so far The lifestyle in the three American colonies sections‚ varied dramatically‚ the most obvious was the difference between the New England and the Southern colonies. The New England colonies varied in many ways from the southern colonies‚ the most obvious were the motives for the founders‚ the political and social beliefs‚ and economic differences. The New England colonies were much more interested in starting a new way of life for the generations to come‚ the Southern colonies
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All of our target market segments are either of American‚ Canadian‚ British‚ or Puerto Rican nationality and come from lower to middle social classes. Segment 1: 18-50 years old men Supercuts have identified several target market segments that will be pursued. The largest market segment (65%1) are male customers aged between 18 and 50 years old who want to have a current look at an affordable price in a convenient location. These mostly urban area citizens are usually in hurry and aren’t too
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1. Describe in your own words‚ market segmentation‚ give an example of how a market may be segmented‚ and explain the reason for segmentation. 2. Explain the principles of targeting and give two examples of a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs‚ firms generally undertake research
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At the first part of my assignment I am going to introduce a company which I will be talking about. The company is the BMW automotive manufacturer and one of the leading designers of luxury and luxury sport vehicles. This company has been founded in 1916. As a result of the war‚ the small company enjoyed rapid growth. In these days the company already has large plan for expansion. Just about two months before the end of the First World War- Bayersche Motoren Werke GmbH was converted into a stock
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INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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CURRICULUM VITAE PERSONAL DETAILS NAME : Henry Kubai Kahara DATE OF BIRTH : 18th January‚ 1983 GENDER : Male MARITAL STATUS : Married NATIONALITY : Kenyan PHONE NUMBER : 0725584032 E-MAIL ADDRESS : kaharakubai@yahoo.com/kahar.kubai@gmail.com ------------------------------------------------- Career objective My career objective is to pursue a challenging‚ productive and rewarding career in Conflict and Peace management‚ security‚ diplomatic‚ human rights and governance fields at local and
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Segmentation When entering a market‚ an organisation needs to identify its customers and what its customer needs are. A business can’t go into a market with a product and expect to sell it‚ because the demand for the product may not be there. It is important for the business to plan thoroughly before entering a market and understand the diverse nature of a market. For example‚ a market may have large range of consumers who have different tastes‚ preference and needs. So this is where the concept
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Topic: Correlation between Teachers’ qualification and Students’ academic performance in Senior High Schools in Lagos State‚ Nigeria. Research Question: Do teachers’ qualifications affect the academic performance of students? Justification: The study of teachers’ qualifications is important because of the concern for students’ academic performance. The job of a teacher‚ no doubt‚ requires the display of‚ among other qualities‚ a high sense of ability to relate with students from diverse backgrounds
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