Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
Premium Corporate social responsibility Social responsibility
this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
Premium Marketing Management Business
TOYOTA MOTOR CORPORATION Akio Toyoda Telephone Number: 0565-28-2121 Code Number: 7203 http://www.toyota.co.jp Corporate governance at Toyota Motor Corporation (“TMC”) is as follows: I. TMC ’s Basic Policy on Corporate Governance and Capital Structure‚ Business Attributes and Other Basic Information 1. Basic Policy TMC has positioned the stable long-term growth of corporate value as a top-priority management issue. We believe that in carrying this out‚ it is essential that we achieve
Premium Corporation Internal control Management
What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity‚ alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle
Premium Communication Public relations Message
“The growing corporate espionage activities due to intense competition lead to highly controlling security measures and intensive employee monitoring which bring about distrust in the workplace” Part I .What I already know The reason I chose this topic is due to the fact that a class called human resources management which by the way is my major‚ once we discussed the topic of ethics the professor covered corporate espionage and determined it as a federal crime. Professor Valdivieso felt very
Premium Business ethics
A discussion on company’s corporate governance statement. This statement sets out the key corporate governance principles adopted by the Directors in governing David Jones and reflects the corporate governance policies and procedures which applied during the year ended 28 July 2012. The corporate governance statement of David Jones is very specific and coherent. It provides the information very clearly and shows the detail that how their behaviors applies the Australian Securities Exchange requirement
Premium Corporate governance Management Stock market
Academic Year 2012‐2013 CEMS BLOCK SEMINAR: Take‐home examination Corporate Entrepreneurship Pauline GELDOF – CEMS Master 2 Introduction In today’s global economy‚ Corporate Entrepreneurship defined by Damanpour (1991) as the generation‚ development‚ and implementation of new ideas and behaviors by a company has become the only real source of competitive advantage for established organizations. Indeed‚ operating within an increasingly
Premium Entrepreneurship Joseph Schumpeter Innovation
talk about the ingredients safety in food processing industry through an Australia company- Goodman Fileder . There are 3 parts of my presentation : first‚ I will give a briefly introduction of Goodmam Fileder Company. Second‚ I will talk about corporate governance of Goodman Fileder Company. At the last‚ I will present an example - Sanlu poisonous milk powder incident to demonstrate the importance of CG. I will begin with the introduction of Goodman Fielder Company. Goodman Filder Company was established
Premium Food Milk Dairy product
Appendix 1 BACHELORS IN BUSINESS STUDIES Course Title: Corporate Communication Name: Aminath Shuzuna Student ID Number: S12425705 ID Number: A279057 Telephone: +960 7686680 Email address: shuxu.ibex@gmail.com Lectures’ Name: Gopi Learning Center: Villa College Trimester: May 2014 Contents Introduction 3 Vision 4 Mission 4 Discussion 4 Definition of corporate communication 4 Functions of corporate communication 5 Definitions of Identity‚ Image and Reputation
Premium Public relations
Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
Premium Brand management Marketing Non-profit organization