Background Information: The case is about the dilemma of a product manager of a pharmaceutical company‚ regarding the name of a new product that has failed to capture the market as expected. The case talks about brand extension of an existing brand which has a strong customer base in the field of neurology. It is named after the core brand so that it could enjoy a good brand recall. After completing the market research‚ the teaser campaign is started to attract the target segment i.e. gynecologists
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INDIAN PHARMACEUTICAL INDUSTRY: A VISION WITH ITS STRENGTH AND WEAKNESS Dr. A. SELVARAJ* ABSTRACT The future of Indian pharmaceutical sector looks extremely positive. Indian pharma companies are vying for the branded generic drug space to register their global presence. Several Indian pharmaceutical companies have acquired companies in the US and Europe and many others are raising funds to do so. The Indian Pharmaceutical industry
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03/18/13 How do Pharmaceutical Company Practices Impact What Medications We Take? These days there’s a pill for everything‚ even things that don’t really need to be fixed‚ or could be treated through other healthier means and with fewer side effects. The influences of the pharmaceutical industry are to a large degree dictating what medications we take and the cost of those medications. There are many things that may influence an individual’s decisions. There’s no doubt that the giving of gifts
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How Pharmaceutical Companies Affect the Healthcare System Yan Li‚ Ying Li‚ Nancy Nycum‚ Maria Rubi‚ Cristina Sanchez Florida International University Executive Summary The Pharmaceutical industry has been around since the Middle Ages‚ and it has affected healthcare in many ways. The development of medicine and having a scientific approach‚ while being able to understand the human biology such as DNA‚ has helped achieve miracles. One of the most well known pharmaceutical companies Pfizer has
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BMI View: Data released by the Turkish drugmakers association for 2013 sales corresponds with our own forecasts. We have also modified our pharmaceutical sales forecast for 2014 and beyond to reflect the volatile exchange rate situation. We now see Turkey’s lustre as an emerging pharmaceutical market regressing over the medium term. We believe that the business environment will continue to impede the industry and see very little scope for the central government to enact business-friendly reform in
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INTRODUCTION 1.1 OVERVIEW: Trade Related Aspects of Intellectual property Rights was put into effect in the developed countries since Jan 1996. And it will be implemented in Less Developed Countries starting from Jan 2006. Egypt is preparing its pharmaceutical industry for such agreement. A sense of optimism is expressed in the rich North. While a sense of pessimism is expressed in the poor South. Research and Development companies feel quite secure. Reverse Engineering companies (producing imitated
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financial position of the Square Pharmaceutical Limited and to make a judgment of how well is the efficiency of Square Pharmaceutical Limited‚ its operation and management and how well the company has been able to utilize its assets and earn profit. We use ratio analysis for easily measurement of efficiency‚ liquidity position‚ asset management circumstance‚ investment condition‚ profitability‚ market value and debt coverage situation of the Square Pharmaceutical Limited for performance evaluation
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couple of hundred manufacturing facilities with huge potential in pharmaceutical formulations‚ Bangladesh is treading on a new path of industry economics for self-reliance. With a view to minimizing the import dependency on basic drugs‚ the country is building up its own capability in the manufacturing of active pharmaceutical ingredients(APIs)‚ base materials and other allied industry inputs. In the last two decades‚pharmaceutical industry in Bangladesh has grown at a considerable rate. This has
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RESEARCH AND DEVELOPMENT SCENARIO IN INDIAN PHARMACEUTICAL COMPANIES SUBMITED BY: MR. SHAMSHAD AH DEPARTMENT OF PHARMACEUTICAL MANAGEMENT DEPARTMENT OF PHARMACEUTICAL MANAGEMENT NATIONAL INSTITUTE OF PHARMACEUTICAL EDUCATION AND RESEARCH SEC. NO. 67‚ S.A.S. NAGAR MOHLI PUNJAB CONTENTS: * OBJECTIVES....................................................................................3 * INTRODUCTION.............................................................................3
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Situational Analysis: Cambridge Sciences Pharmaceuticals (CSP) is a global pharmaceutical company with over $25 billion in global sales. It has extensive experience bringing drugs to market including its most profitable drug‚ Zimistat. Metabical‚ is CSP’s new weight loss drug that is being brought to market by CSP and is targeted to individuals categorized as overweight (BMIs 25-30). Metabical is the culmination of 10 years and $400 million dollars in R&D and is uniquely positioned as the only
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