Case Write Up: Datril Bristol-Myers have been very successful in analgesic market for many years with Aspirin type pain relievers marketed as Bufferin and Excedrin. Together with Bayer Aspirin by Sterling Drug Company‚ three aforementioned aspirin type pain relievers comprised of 90% of Analgesic market. One other type of pain relievers‚ Acetaminophen‚ have emerged into the market and its growth in the market seemed quite significant compared to that of aspirin type pain relievers. Although acetaminophen
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rP os t HKU978 NIKHIL CELLY op yo HAIER IN INDIA: BUILDING PRESENCE IN A MASS MARKET BEYOND CHINA In a short 25 years‚ Haier Inc had emerged from being a small refrigerator factory in northeast China to becoming the world’s biggest appliance seller by retail volume. It had exported to developed markets in the 1990s‚ set up factories overseas and created a global retail chain that made it an unmatched success in China. This company that made its name by exporting refrigerators
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increased rate of unemployed and job dissatisfaction. As imply‚ many people engaged in direct selling because direct selling have the vast opportunities available to young and old alike to earn additional income to supplement their lifestyle‚ and in this case‚ their golden years. The context of this study will define what sales agent is‚ how they perform; what are the importance of rewards to the effectiveness performance of sales agents in selling products and how does distributors motivate their salespeople/sales
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Finance Case Study Dilemma of Asian Bags Asia Paper Bag has since 1990 operated as a manufacturer of plastic carrier bags supplying them on a contract-manufacturing basis to well-known supermarket chains‚ fast-food outlets‚ pharmacies and department stores. Lately‚ Asia Paper Bag exports customized plastic carrier bags to Marks n Spencer and Boots Pharmacy in the United Kingdom. During the Asian financial crisis‚ Asia Paper Bag had
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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American Connector Company (A) Assignment Questions: 1.How serious is the threat of DJC to American Connector Company? 2.How bug are the cost differences between DJC’s plant and American Connector’s Sunnyvale plant? Consider both DJC’s performance in Kawasaki and its potential in the United States. 3.What accounts for these differences? How much of the differences is inherent in the way each of the two companies compete? How much is due strictly to differences in the efficiency of hte operations
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Cadila Healthcare Limited Vs. Dabur India Limited(2008 (38) PTC 617. (Del.)(DB)) Course-LL.M Subject-Trademark Background (brief facts) The plaintiff in the present case is the owner of Cathilda Healthcare ltd‚and is known in the trading market to be the owner of the mark “SUGAR FREE”.Many of his goods are seen to have the mark which are named as "SUGAR FREE NATURA"‚ "SUGAR FREE GOLD" and "SUGAR FREE D’LITE"."SUGAR FREE" was actually coined and accepted
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Case Study: The Impacts of the Affordable Health Care Act: How reasonable are the Projections Roshni Padala Ferris State University Project 644 – Professor Steven Schuiling Introduction: ACA (Affordable Care Act) was signed by President Obama on March 23rd 2010 to reform the US medical system. ACA changes the non-group insurance markets in the US and each individual should have health insurance which helps significantly to develop the markets of the public insurance and support the
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w rP os t S 910D05 OPERATIONS STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation
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PROPECIA: Helping Make Hair Loss History 1. Define Propecia’s potential customer base. What is Propecia competing against in the consumer’s mind? What can be learned from Rogaine’s experience in the marketplace? Propecia is a drug against hair loss‚ effective both on stopping and reversing the Male Pattern Hair Loss. According to Tom Casola‚ the brand manager of Propecia‚ the potential customer base is at least half of the male population‚ as MPHL occured in 30-40 million American
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