Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic
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Prezi Prezi is an online presentation tool that takes the concept of a Microsoft PowerPoint presentation to a whole new level. This interactive web-based social media resource offers presenters the ability to illustrate their notes‚ ideas‚ and bullet points in an eye-catching and interactive way. Using an unlimited canvas space‚ a presenter can create a non-linear presentation where the viewer has control over element advances and interactive functions embedded within each presentation. According
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Types of Measurement Scales Marc Waters MKT/441 June 9‚ 2014 Cyndie Shadow Types of Measurement Scales Introduction For this week’s assignment‚ students are to select four types of types of measurement increasing order of sophistication; they are Nominal‚ Ordinal‚ Interval‚ and Ratio. These are categories in which numbers are grouped. This paper will also demonstrate how they can be effective in surveys or questionnaires. Nominal The number we assign to some object‚ idea‚ or behavior is
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that come with easily obtainable information. Some of those disadvantages are theft of personal information‚ accuracy‚ and viruses. Sometimes when you are searching for things‚ or finding things online‚ they will ask for personal information‚ such as social security number‚ credit card number‚ or even little things like full name and address. When you enter that information in‚ it opens an opportunity for hackers to get a hold of your information and use it. Also going on web pages searching for things
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Disadvantages of Social Networking in Business Platforms What is a social networking? A social networking or social media is an online service‚ platform or site that focuses on building social relations among people. For example‚ it allows people to both express their individuality and meet people with similar interests‚ activities or backgrounds. Most social media are web-based and provide means for users to interact over the internet‚ such as e-mail and instant-messaging. There are various social sites
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offline world. Boyd and Ellison‚ define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system‚ (2) articulate a list of other users with whom they share a connection‚ and (3) view and traverse their list of connections and those made by others within the system. While the researchers use the term "social network site" to describe this phenomenon‚ the term "social networking sites" also appears in public discourse
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1 Background Social networking has brought a great change in to the way people build relations with others. These sites are online platforms where users can create profiles to provide personal information‚ exchange individual ideas and share their interests with the others. Through social networking sites‚ people can keep in touch with friends despite the long distance and daily bustle. In this way‚ networking sites change the old communication pattern that people
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the questions we have provided for them to aid us in gathering information that we needed to finish our research. CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Social Networking Sites (SNS) are one of the most popular topics being talked about. Examples of social networking sites are Friendster‚ Facebook‚ Twitter and Plurk. Social Networking Sites help us to communicate with our friends‚ classmates‚ and relatives but they also allow us to communicate with other people who share common interests with
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Dr. Matt Godbey WRD 110 6 December 2012 The Effects of Social Networking on Our Society The use of electronic and social media has become a staple in our society. No matter where one travels one can have access to this great resource. But has this accessibility and dependence upon electronic and social media gone too far? Is this passion for instant gratification affecting our ability to communicate with those around us on a personal level? Another question to ask is whether or not this constant
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SOCIAL NETWORKING SITES AFFECT ONE‟S ACADEMIC PERFORMANCE ADVERSELY ________________________________ A Group Paper presented to the UST College of Nursing ________________________________ As a Partial Fulfillment of the requirements of the subject General Psychology ________________________________ Submitted to: Mr. Jose Ricarte B. Origenes Submitted by: Kimberly Banquil Nicole Allyson Chua Gemeile Ann Leaño Monique Ann Rivero Charles Allen Burce Sittie Norhanisa Dianalan April Rose Matienzo
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