UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level and Advanced Level ENGLISH LANGUAGE Paper 2 Composition Additional Materials: *7645643527* 8693/22 October/November 2010 2 hours Answer Booklet/Paper READ THESE INSTRUCTIONS FIRST If you have been given an Answer Booklet‚ follow the instructions on the front cover of the Booklet. Write your Centre number‚ candidate number and name on all the work you hand in. Write in dark blue
Premium University of Cambridge General Certificate of Secondary Education Writing
MARKET SEGMENTATION‚ TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market
Premium Marketing Target market
The 22 Immutable Laws of Marketing Marketing consultants‚ Al Ries and Jack Trout‚ carefully and logically outline 22 "absolute" laws for succeeding in the marketing arena in this book. This duo is also credited for authoring Bottom-Up Marketing‚ Marketing Warfare‚ and Positioning. The main point‚ repeated throughout the book‚ is that marketing is based around the perception of the consumer and once that consumer has formed an opinion on your product or company‚ it ’s nearly impossible to change
Premium Marketing Perception
Physics & Theory • SETI o The Allen Telescope Array - The Allen Telescope Array (ATA) is a LNSD‚ also known as a “Large number of small dishes” array and is a new piece of technology to radio astronomy. What is different about it is that it is not one big dish‚ but a series of smaller dishes combined to make one larger one. - The ATA is highly effective and much cheaper for SETI to conduct more than one survey at once in the search of extra-terrestrials. - The ATA detects radio waves that can be
Premium Earth Universe Galaxy
Image and Voice of Nursing May 19‚2012 Introduction One of the most diverse and powerful profession is nursing. Although it is a powerful profession the image of nursing does not reflect this. The importance of nursing is shaped by the images people see as patients‚ family members‚ members of a community and in the media. Over time there have been many images of nursing from angels to sexual cartoons. There have been many nurses who have had a voice and portrayed
Premium Nursing Nurse Health
Distinctive Human Resources Are Firms’ Core Competencies Introduction Benchmarking is a crucial management tool that guides the stakeholders on the overall performance of the organization as well as mobilizing the employees on a continuous improvement of the organisation’s environmental and social performance. Bench marking is considered to have an impact when the results of the organization performance are immediate (Vorhies and Morgan‚ 2005). It is essential to recognize that benchmarking and
Premium Management Strategic management
Allen Ginsberg’s "Howl" (2540-2547) explores American culture and presents the issues that creative minds‚ "the best minds" (line 1) of his generation face in a traditional conforming society. "Howl combined apocalyptic criticism of the dull‚ prosperous Eisenhower years with the exuberant celebration of an emerging counterculture." (2538). Ginsberg’s repetition serves as both stability and disruption as it takes the reader from thought to thought in the eccentric form of this poem. "who cut their
Premium Hamlet Characters in Hamlet The Great Gatsby
1840 to 1865. Its focus is to to show the importance of the individual‚ as well as nature. Many different authors contributed to this movement through a variety of poems and short stories. A popular short story from this era is “Ligeia‚” by Edgar Allen Poe. It is a story told through a potentially untrustworthy narrator who is fixated on the beauty and knowledge of his first wife‚ Ligeia. This short story shows many elements of Romanticism‚ such as the willing suspension of disbelief‚ characterization
Premium Romanticism Samuel Taylor Coleridge Johann Wolfgang von Goethe
Mary C. Gentile‚ PhD Director Giving Voice to Values Giving Voice to Values WAYS OF THINKING ABOUT OUR VALUES IN THE WORKPLACE This note begins with the assumption that most of us want to find ways to voice and act on our values in the workplace‚ and to do so effectively. We focus here on situations where we believe that we know what is right and want to do it‚ but we experience external pressures – from our boss‚ our colleagues‚ our customers – to do otherwise. As a result‚ we are not sure
Premium Ethics Business school
masterpiece Catch-22 has enlightened generations of readers to the insanity caused by corrupt bureaucracy and the pseudo-law of Catch-22. Heller’s creation of the pseudo law of Catch-22 shows the insanity caused by the corrupt powers of bureaucracy that overwhelm the military base and all of its contained soldiers. Catch-22 is a law of circular reasoning’s. It is introduced to them and the soldiers must live their lives according to what the "non-existent" law states. One version of the Catch-22 keeps the
Premium World War II United States World War I