E-COMMERCE AND MARKETING | December 14 2012 | Evaluate the features that must be taken into account when designing a mobile web presence and provide a critical analysis of the benefits and challenges of marketing on mobile platforms. | DESIGNING A MOBILE WEB PLATFORM | TABLE OF CONTENTS SECTION DESCRIPTION PAGE 1.0 INTRODUCTION 3 2.0 User-friendliness 4 2.0.1 - Responsive Web Design 2.1 Global reach 2.2 Mobile-specific features 2.3 Mapping and geo-location
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The web environment is quite different from that of the traditional brick and mortar businesses. The very nature of e-business necessitates the need for things to be viewed from a different perspective. An important contemplation is whether ethics needs to be considered‚ and if so‚ the development and implementation of policies that would support that need should be explored. In comparing the way business is transacted via the Web to that of a traditional business‚ one area of interest is privacy
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E-Commerce is buying and selling through the internet‚ thanks to the electronic channels (PC‚ mobiles). The three pillars: -PRODUCT WITH ITS POINT OF SALE (WEB) -BUYER -SELLER Fourth pillar in the near future: we! WEB DESIGN Before starting: organize and think about the architecture information and define web site structure! ARCHITECTURE INFORMATION: is the art and science of organizing and labeling web sites‚ intranets‚ online communities and software to support findability
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E-commerce Usability Essential readings from Taylor & Francis: Designing Usable Electronic Text Andrew Dillon‚ University of Texas‚ USA ISBN 0–7484–0112–1 (hb) ISBN 0–7484–0113–X (pb) Inclusive Design Guidelines for Human–Computer Interaction Edited by Colette Nicolle‚ HUSAT‚ UK and Julio Abascal‚ University of the Basque Country‚ Spain ISBN 0–7484–0948–3 (hb) User Interface Design for Electronic Appliances Edited by Konrad Baumann‚ Philips Consumer Communications‚ Vienna‚ Austria
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cause a company to continue doing business in traditional ways and avoid electronic commerce. Ans: Following three factors that can cause company to continue doing the business in traditional way & avoid electronic commerce:- a. Perishable foods. b. High-cost items. c. Unique items. 1. Choose one major difference between the first wave and the second wave of electronic commerce. Write a paragraph that describes this difference to a person who is not familiar with
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Chapter 1 Introduction to E-commerce Objectives Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major
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Being a Fortune 500 company‚ Amazon‚ started by Jeff Bezos in 1995‚ is the global leader in e-commerce. Amazon offers a wide variety of products‚ ranging from hardcover books to jewelry to electronics‚ as conveniently as possible to its customers (About Amazon‚ 2009). Although Amazon has begun to revolutionize retailing‚ the company’s competitive advantage and evolution has been put into question. The competitive advantage and evolution of Amazon can be analyzed by determining if the company if moving
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E-Commerce today 1. Use of Internet‚ digital commercial transactions between organisations and individuals. 2. Money exchange in return of products and/or services. 3. Began in 1995‚ 1st internet portals: netscape.com => new media (ads and sales). 4. Exponential growth curve => it is slowed down only in 2008 (to 16% annual growth!)‚ FYI: „dot-com” bubble burst in March‚ 2008. Companies were failed‚ yet many others not (i.e.: Amazon‚ eBay‚ Expedia‚ Google). 5. 1.4 billion people
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Complete Listing of Chapter Opening Cases‚ Insight Cases‚ E-commerce in Action Cases‚ and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business
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Chapter 11 ANSWERS TO DISCUSSION QUESTIONS 1. What can be done to improve e-commerce security on the Internet? Give several examples of security measures‚ and technologies you would use. Students’ answers will vary. However‚ some issues can be more policing‚ standard protocols‚ encryption‚ scrambling data‚ public and private key encryption methods‚ fire walls‚ secure network access‚ security monitors‚ virus defenses‚ security codes‚ backup files‚ biometrics controls‚ computer failure
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