I. MARKETING COMMUNICATION 1.1 Background Every organization works with certain objectives and these are to be achieved. To achieve these pre-decided objectives a number of activities are to be performed. The activities may include production‚ marketing‚ human resource‚ finance‚ transportation‚ service‚ research‚ logistics‚ purchase and storage‚ trading‚ assembling‚ distribution and others. These activities are performed and are related to each other so that the objectives can be fulfilled
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Capital Asset Pricing Model Capital Asset Pricing Model (CAPM) Capital market theory extends portfolio theory and develops a model for pricing all risky assets. It is an equation that quantifies security risk and defines a risk/return relationship Capital asset pricing model (CAPM) will allow you to determine the required rate of return for any risky asset Implications of the CAPM: CAPM indicates what should be the expected or required rates of return on risky assets This helps to
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1.1 REASONS FOR COMMUNICATION The reasons why people communicate is to (a) express needs (b) to share ideas (c) to build relationship and socialise (d) to ask question and share experience 1.2 HOW COMMUNICATION AFFECTS RELATIONSHIP IN THE WORK SETTING communication affects relationship at work place e.g. with colleagues‚ people using services‚ children and their families‚ help to build trust‚ understanding of individual needs‚ communication is used to negotiate‚ to prevent or resolve conflict and
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THE RESEARCHING AND TEACHING COMMUNICATION SERIES THE RESEARCHING AND TEACHING COMMUNICATION SERIES RESEARCHING MEDIA‚ DEMOCRACY AND PARTICIPATION THE INTELLECTUAL WORK OF THE 2006 EUROPEAN MEDIA AND COMMUNICATION DOCTORAL SUMMER SCHOOL Edited by Nico Carpentier Pille Pruulmann-Vengerfeldt Kaarle Nordenstreng Maren Hartmann Peeter Vihalemm Bart Cammaerts The Intensive Programme in Media and Communication: Enlarging Europe – Enlarging Participation is supported by the Socrates Erasmus
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6 Constructivism: A General Theory of Communication Skill Brant R. Burleson Purdue University INTRODUCTION This chapter is about communication skills and one particular theory of these skills— constructivism. As you’ve probably discovered in your reading of this book‚ communication is a broad term that encompasses lots of different things. So‚ I will begin by presenting some examples of what I mean by “more and less skilled communication.” Consider two young adults‚ each of whom
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Tuckman’s Teamwork Theory Tuckman describes working with a team of social psychologists‚ on behalf of the U.S. navy. The team studied small group behaviour‚ from several perspectives. In doing so‚ Tuckman reviewed 50 articles on group development and noticed that there were two features common to these small groups: the interpersonal or group structure‚ and the task activity. From this he identified that groups evolved into teams via four common stages. Firstly an orientation‚ testing phase which
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Technology to Overcome The Limitation of Sight and Hearing Introduction Devices to overcome Limitations of sight Microscope Binoculars Function: Binoculars are used for viewing far objects like buildings‚ birds‚ and much more. Other information related to the devices Telescope The earliest recorded working telescopes were the refracting telescopes that appeared in the Netherlands in 1608. Their development is credited to three individuals: Hans Lippershey‚ Zacharias Janssen and Jacob Metius. Binoculars
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VIEWS OF COMMUNICATION INTRODUCTION Different scholars describe communication differently because they study and observe it through different perspectives. Communication has been categorized into three perspectives. The Linear Perspective it as a one-way communication process. One-way communication minimizes the importance of feedbacks‚ where the source does not know whether the receivers have received the message as there is no feedback from the receivers. A good example to demonstrate
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Introduction to Business Communication For ABE Certification Lecture 1 1. What is communication? • Communication is the process of transferring or exchanging ideas‚ information or opinions by the use of oral‚ written or graphical media. • Also‚ expressions and gestures can be used to communicate. 2. Why do we communicate? • To manage any activity 3. Types of Communication • Verbal o Oral o Written o E-mail • Nonverbal
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Business communication Definition from the four different sources Business Communication: communication used to promote a product‚ service‚ or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain‚ for example the consumer and manufacturer(en.wikipedia.org/wiki/Business_communication Business Communication is goal oriented. The rules‚ regulations and policies of a company have to be communicated to people
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