Users Owner – has the admin rights. Customer – must be computer literate. D. Objectives This proposed website will help solve the following problems by improving the current online marketing tactics of the business. It specifically aims to: 1) Enhance the marketing of the company. 2) Comfort the customer on shopping at their own home‚ without having to step out of the door. 3) Allow customer in canvassing products of their own choice from website to website
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Scope and Limitations Out of all the fourth year high school students of Taguig National High School (TNHS) and Upper Bicutan National High School (UBNHS)‚ only the students from the pilot section will be used as samples in conducting the survey. This study limits its coverage on the fourth year high school students only. Its purpose is to compare the English Proficiency Rates between two schools using the data from the questionnaires that will be given to the said students. This study considers
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CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 RATIONALE 3 MARKETING DECISION PROBLEM 3 SCOPE 3 LIMITATIONS 4 DETAILED METHODOLOGY 5 LITERATURE REVIEW 7 SECONDARY STUDY 8 PRODUCT SPECIFICATION 8 STP 9 CVP 11 BRANDING 12 SWOT ANALYSIS 15 COMPETITIVE DYNAMICS: PORTER’S FORCES 17 ANSOFF’S MARKET-PRODUCT GRID 18 PRIMARY RESEARCH 19 FINDINGS 24
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Chapter 1 THE PROBLEM AND ITS SETTINGS Background of the Study Social Networking websites particularly the facebook is a big help for everyone in terms of communication purpose and fun activities. Young people especially the students are the primary users of facebook. They used to open their facebook account to play‚ communicate and explore different interesting information. Through this‚ everyone can say that getting addicted with facebook will greatly affect the students’ academic performances
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SCOPE AND LIMITATION This study determines the Sensory Preference and Academic Performance of English IV students of Poblacion Polomolok National High School in school year 2013-2014. It also explores whether what is the state of Sensory Preference and Academic Performance of English IV students in terms of Physical Act‚ Academical Difficulties and Examination Results. The respondents of the study will be ( ) English Teachers and ( ) fourth year students of Poblacion Polomolok National High
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SD-Logic Marketing The concept of marketing has changed tremedously over a period of last few decades. Initially the concept of marketing revolved around manufactured goods that were tangible in nature however as the economies developed and became more complex it was understood that services are totally different breed of products that are intangible in nature however carry equal importance as that of tangible goods. This gave birth to the cocept of services marketing. Services marketing concept defined
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SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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P & O Cruises is one of Australia’s and New Zealand’s leading cruise lines that offer cruise holiday packages to exotic locations. P&O Cruises covers the five core marketing concepts‚ including: human needs‚ wants and demands; market offerings; value and satisfaction with the product or service; exchanges‚ transactions and relationships; and the target market. The marketer must try to understand the target market’s needs‚ wants and demands. The human needs are basic requirements which include food
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HOLISTIC MARKETING [pic] The Concept of & Introduction to Modern Holistic Marketing Holistic Marketing An account of evolution of the concepts of Marketing over the years of human existence – from the primitive “Exchange Concept” to the latest “Holistic Marketing Concept”. [This is an improved version of my earlier article of same title.] Contents : 1. Introduction : a. Definitions b. What is Marketed c. Marketing Concepts d. Trends in Marketing Practices 2. Holistic Marketing
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Evolution of marketing concept in Indian Context: Concept of marketing origins long back in India to year 3300 BC during Indus valley civilization where in most of the marketing was done through street shops‚ street markets and traveling salesmen called as feriwalas. Most of the products were home made i.e. cottage industry was predominant and almost every village was an independent economic entity. Products though home-made‚ carried an excellent quality as same business or profession was carried
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