Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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with Competitors’ Products 7 V. Strengths‚ Weaknesses. Opportunities and Threats analysis 8 5.1 Strengths Analysis 8 5.2 Weaknesses Analysis 9 5.3 Opportunities Analysis 10 5.4 Threats Analysis 10 VI. Target market 11 VII. Marketing objectives 11 VIII. Marketing strategy 13 8.1 Product Strategy 13 8.1.1 Product Variety 13 8.1.2 Brand Name 14 8.1.3 Packaging 14 8.2 Pricing Strategy 14 8.2.1 Setting the Price 14 8.2.2 Adapting the Price 15 8.3 Distribution Strategy 16 8.3.1 Intermediaries
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ABSTRACT This paper looks at the motive behind strategic planning. The various strategic planning models are illustrated in a concise but well elaborated manner. As a means of analysis and evaluation the strategic planning model is criticised constructively. Alternative approaches to strategic planning are discussed to the extent of assessing if only one approach is suitable and applicable in all situations or there is need for a specific approach for a specific situation or a
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS STUDY OF MARKETING PROCESS OF INSTRUMENTATION LIMITED | SUBMITTED BY: Shubhankar Singhvi MBA-IB (2012-2014) Roll No. : _________________ INDUSTRY GUIDE FACULTY GUIDE (Mr. Basant Kumar Baruah) Dr Nidhi Bhatia Senior Personnel Officer Instrumentation Limited‚Kota AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY
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Steps in the Human Resource Planning Process Designing the Management System • A crosscutting issue in human resource planning is to ensure that a proper system is in place to handle the process. The overall aim of this system is to manage human resources in line with organizational goals. The system is in charge of human resource plans‚ policies‚ procedures and best practices. For example‚ the system should track emerging human resource management trends‚ such as outsourcing certain non-core
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"Decision making is the cognitive process leading to the selection of a course of action among alternatives." Usually the decision making process is implemented resulting from an identified problem that needs to be addressed and remedied. Each decision making process produces a final choice‚ which is called a decision. Planning is an integral part of the process. Without an organized plan‚ a final decision will be very difficult to achieve. Planning and decision making are very similar‚ yet
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Contents 1 What are the basic steps in a strategic planning process? 1 2 What’s in a vision statement? 3 3 What’s in a mission statement? 5 4 Applying this to the Garfield High School Foundation 7 1 What are the basic steps in a strategic planning process? [From http://www.allianceonline.org/faqs.html] Strategic Planning Model Many books and articles describe how best to do strategic planning‚ and many go to much greater lengths than this planning response sheet‚ but our purpose here is to present
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Task 1 (P4 use marketing research for marketing planning) Results -75% want more children’s sandwiches -82% want the shop to be open longer -65% said the staff was unfriendly -50% said the contents of the sandwiches could be fresher -80% said they would prefer more wraps SWOT Analysis Strengths - Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff
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Strategic Planning Process – Case Analysis The Strategic Planning Process: The Strategic Planning Process involves numerous steps in evaluating the effectiveness of a firm’s performance relative to its competitors. To assess each of the components of a business‚ selected evaluative tools must be used. The tools are meant to serve as guidelines and not specific decision points. Management must decide upon the most appropriate pathway for the firm to follow given the input from both the
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Business Planner page for the full process and detailed template. This is a creative planning process and template for individuals and for groups facing or desiring career change‚ especially a move into self-employment or starting up their own new business. It can be helpful for people facing decisions about new work or business direction‚ especially to encourage thinking outside of habits and conditioning‚ at any stage of a person’s working life. This process/template - and the exercises and
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