Prototype Electronic Bus Ticket using Integrated Smart Card Reader 1. Project Introduction Electronic ticketing implements proper arrival and departure bays. This is for convenience of the passengers using such public transport. An electronic ticket carries the same information as a paper ticket. The major difference is an electronic ticket is located in a computer database. It is an electronic record of the traveller’s reservation containing information such as the time‚ date and place
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Abstract. Future Internet and smart cities are creating a very promising paradigm for providing advanced services to citizens. The paradigm of e-Health forms a valuable yet demanding use case for design‚ develop‚ deploy and provide related services. The aim of LiveCity project is to empower the citizens of a city to interact with each other in a more productive efficient and socially useful way by using high quality video-to-video (v2v); v2v can be used to improve medical services. This paper presents the
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McDonald’s Internet Site Terms and ConditionsPLEASE READ THE FOLLOWING TERMS AND CONDITIONS CAREFULLYBy using the pages in this site‚ you agree to these terms and conditions. If you do not agree‚ you should not use this site.RESTRICTIONS ON USEMaterial from www.mcdonalds.com and any other World Wide Web site owned‚ operated‚ licensed‚ or controlled by McDonald’s Corporation or any of its related‚ affiliated‚ or subsidiary companies (together‚ "McDonald’s") may not be copied or distributed‚ or republished
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for their product that was not freely available. For example‚ most people have to order their iPhone 4s’s ahead of time‚ because the product is scarce. Scarcity also brings out rationing‚ which in this case the people who have extra money for an Apple product are normally the people that will get this product first. People also have a choice to select one product over another. Some of these people are waiting in this store because they have made the choice of selecting this Apple product over another
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Product and Service Strategies Smartphones The smartphone and tablet market continue to produce impressive growth and will persist in doing so over the next two years. The market should then transition from the growth stage to the maturity stage. During this stage‚ the key to success will be industry players ’ ability to differentiate their products from the competition and capture profit via margin expansion in a setting of production and manufacturing adaptations.1It seems as if Smartphones are
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Marketing Chapter 8 Product‚ Services‚ and Branding Strategy 1 Product‚ Services‚ and Branding Strategy Topic Outline • What Is a Product? • Product and Services Decisions • Branding Strategy: Building Strong Brands • Services Marketing 2 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ use‚ or consumption that might satisfy a need or want. • Apple IPod‚ Toyota‚ Caffé Mocha at Starbucks Service is a form of product that consists
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. Many services marketers strongly
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i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
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CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
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