Introduction…………………………………………………………………………………………………6 B. Background of the study……………………………………………………………………8 C. Statement of the Problem…………………………………………………………………9 D. Objectives of the Study…………………………………………………………………11 E. Significance of the study……………………………………………………………14 F. Scope and Limitation…………………………………………………………………………16 G. Review of related Literature……………………………………………………18 H. Definition of terms……………………………………………………………………………23 I. Methods and Procedures……………………………………………………………………24 Chapter II: Marketing aspect…………………………………………………………………………25
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Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing Management Indiana Wesleyan Instructor: Janis McFaul June 27‚ 2011 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper‚ I certify that I have not cheated or plagiarized in the process of completing
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2.2Pricing Strategy Factors affecting pricing decision Kia Optima is one type of the oligopolistic competition market. It dominated by a small number of sellers‚ each seller is likely to be aware of the actions of the others. The prices might be uniform or not uniform to buyers. The price can be different at different places due to the reason of labor‚ resources‚ and taxes. Besides‚ there are few competitors include Toyota‚ Honda‚ and Hyundai. New Product Pricing Strategies Normally when
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innovative products are introduced or consumer tastes have changed. There is intense price cutting‚ and many more products are withdrawn from the market. Profits can be improved by reducing marketing spending and cost cutting. As sales decline‚ the firm has several options: * Maintain the product‚ possibly rejuvenating it by adding new features and finding new uses. * Harvest the product–reduce costs and continue to offer it‚ possibly to a loyal niche segment. * Discontinue the product‚ liquidating
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From PDAs to Smart Phones: The Evolution of an Industry in the Beginning Even though PDAs had innovative and sophisticated product designs‚ companies failed due to several reasons. First‚ enabling technologies were not up to par and such features as wireless connectivity‚ greater processing power‚ longer battery life and replicating streamlined versions of office software compromised the performance and size of the PDA. Another reason was due to the lack of market awareness about the functionality
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REAL-TIME OBJECT DETECTION FOR "SMART" VEHICLES D.M. Gavrila V. Philomin Image Understanding Systems DaimlerChrysler Research Ulm 89081‚ Germany dariu.gavrila@DaimlerChrysler.com Computer Vision Laboratory University of Maryland College Park‚ MD 20742‚ U.S.A. vasi@cs.umd.edu ABSTRACT This paper presents an e cient shape-based object detection method based on Distance Transforms and describes its use for real-time vision on-board vehicles. The method uses a template hierarchy to capture the variety
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Fuzzy Logic Technique for Smart Grid Fault Detection Dr. S G Srivani1 (IEEE Member)‚ Abhishek Kumar2‚ Abhinav U Patil3‚ Praveen G4 Abstract—this paper introduces the general aspects of smart grid‚ which is the combination of many latest technologies for effective energy distribution and usage. Fault occurrence in power grid is one event which is completely unexpected. Out of many Computational Intelligence methods to deal with such an event Fuzzy Logic techniques
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By Susan Berry and Randy Thomas‚ Ph.D. What’s so smart about SMART? Why has this acronym become part of the vocabulary of project planning and performance management? Objectives that are SMART (Specific‚ Measurable‚ Aligned‚ Realistic/Relevant‚ and Time-bound) are likely to be achieved. When generic‚ off-the shelf objectives get the SMART treatment‚ they emerge as targets that engage focus‚ action‚ feedback and learning. These targets assist development of individual work plans‚ and also
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The Effects of Using Smart Phones on Teenagers and Adults Lifestyle FACTORS Smart Phones Addiction Social Life Interruptions OPERATIONAL DEFINITION 1. Smart Phones - is a device that lets you make telephone calls‚ but also adds in features that‚ in the past‚ you would have found only on a personal digital assistant or a computer--such as the ability to send and receive e-mail and edit Office documents‚ for example. 2. Information Technology – the use of computers and electronic
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CASE STUDY 1: What’s the Buzz on Smart Grids? 1. How do smart grids differ from the current electricity infrastructure in the United States? Current electricity grids do not provide any information about how consumers actually use energy. That makes it difficult to develop more efficient approaches to distribution. The current system offers few ways to handle power provided by alternative energy sources. Without useful information‚ energy companies and consumers have difficulty making good
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