Ultimate Pragmatist: Kautilya’s Philosophy on SMART Power in National Security Abstract The Arthashastra is a treatise of political advice to the king‚ written by the Indian philosopher‚ Kautilya‚ in the 4th century B.C.E. Kautilya’s pragmatism is reflected in policy advice on how to conduct war and diplomacy by both honest and dishonest means toward the goal of increasing the power‚wealth‚ and security of the state. Kautilya advocates “SMART”[1] power--the interface of warfighting capabilities
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techniques: Growth strategies Igor Ansoff created one of best-known descriptions of the strategies available for growing a business in 1957. He identified four categories for growth. Market Penetration: a Market is group of customers who may purchase a product‚ so for example if Apple were producing Apps for the iPhone or iPod their market would be anybody who owned an iPod or an iPhone. They can increase the number of people in the market who bought their product. Market development:
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Philips Norelco 8900 with Smart Clean (6) When comparing electric shaver’s world leading brand‚ Braun and Panasonic that well known of its premium electric foil razor‚ you might want to check out Philips Norelco line which is popular for its premium rotary shaver. The Philips Norelco 8900 is one of the best electric rotary shaver out there that gives you a decent close shave‚ fast‚ effectively captures long hair‚ and the three rotary heads that cuts through all kinds of hair that grow different
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“Difference between Product and Service Market” Product: In marketing mix‚ product is very important elements. Product means the need satisfying offering of a firm. Service: A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed performed by one party for another. Differences between Product and Service marketing: I think‚ there is nothing like a "pure product" or a "pure service" in actual life. Most
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The Marketing of product and service are different A product is normally a thing that sold to people and mostly is tangible. Basically‚ the marketing of product is particularly focused on 4P’s in marketing mix namely product‚ price‚ place‚ and promotion (Ehmke & Fulton & Lusk‚ n.d.). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly‚ it is necessary for marketers to focus on the strength as
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for the smart phones. Recently‚ smart phones are totally shifting the way we think about mobile phone. Mobile phones are not just tools for us to call or texting each other‚ they have a lot of gestures that facilitate us in our daily life. According to the research done by GO-Gulf.com in 2012‚ 80% of the world population today owns a mobile phone which is about 5 billion of mobile phones there are in the world‚ meanwhile 1.08 billion is smart phone. 89% of the users are using their smart phones throughout
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banking in Canada Recommend innovative banking products 3. Examples of Innovative Products and Services Innovation Country Term Loans New Zealand Financing Products Diversity Loans U.S. Remote Deposit Capture U.S. Customer Customer Feedback Program‚ New Zealand Experience Online Banking Community Canada‚ U.S. Employee Benefit Programs U.S. Benefit Programs Priority Banking U.S. Foreign Exchange Order Watch Service Australia Factoring Canada Products Loans/Mortgages for Green Business Canada‚ UK
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Product Strategy The product itself is the core of the brand equity‚ the design of a product able to fully meet the needs of the consumers‚ is a prerequisite for success in marketing. The design‚ manufacture‚ market‚ sales‚ transportation and services of product ‚ contains a strong‚ powerful and unique brand associations.Be able to establish a positive brand image‚ especially the perceived quality of the product is extremely important brand association will often influence consumers’ purchasing decisions
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Two general approaches are used for costing products for the purpose of valuing inventories and cost of goods sold. One approach is called absorption costing. Absorption costing is generally used for external financial reports. The other approach called variable costing is preferred by some companies for internal decision making and must be used when an income statement is prepared in the contribution format. Ordinarily absorption costing and variable costing produce different figures for net
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NEW PRODUCT ENTRY STRATEGIES BY SASHANK IYER - 18 MMS Once a product is developed‚ effectively product launch becomes the critical step to its success. The Product Launch Process must address all the steps necessary to start volume production‚ plan and execute marketing activities‚ develop needed documentation‚ train sales and support personnel (internal and external)‚ fill channels‚ and prepare to install and support the product. Below we have given ten different examples of new
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