| Products | | Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ‚Europe‚Japan ‚Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification
Premium Apple Store Apple Inc. Steve Jobs
Michael Porter’s Value Chain History of Value Chain • Popularized by Michael Porter’s book best seller “Competitive • • Advantage” 1985 Creator of “5 Forces model” Helped Gereffi in the late 1990s develop Global Value Chain. Michael Porter’s Background • Born May 23‚ 1947 in Ann Arbor‚ Michigan • Received MBA in 1971 Harvard Business School • Competition and company strategy • 6 time winner of the McKinsey Award Value • The Value is the extent to which a good or service is perceived by
Premium Management Strategic management Marketing
Case 4-2 : ECCO A/S – Global Value Chain Management. ECCO is a worldwide company acting on the market of the shoes manufacturing. It has been created for more than 40 years and is one of the leaders of the market. The company key point in his product is the quality with a combine production: manual and machinery‚ a production of their leather made in-house and a unique direct injection technology. With this different assets the firm aimed to become the producer of the world’s most comfortable
Premium Value chain Marketing Design
What specific role does logistics play in supply chain operations? Logistics is the primary conduit of product and service flow within a supply chain arrangement. It is the work required to move and to position inventory throughout a supply chain. It is a combination of order management‚ inventory‚ transportation‚ warehousing‚ material handling and packaging as integrated throughout a facility network. Logistics is essential for effective supply chain connectivity. 1.4 Compare and contrast anticipatory
Premium Supply chain management Customer relationship management
LIMITATIONS OF VO2MAX INTRODUCTION The maximum volume of oxygen that the body can consume‚ transfer‚ or employ during a given exercise is called VO2max. This indicates the physical well-being of an individual. However‚ a multitude of physiological functions limit a person’s endurance for exercise by limiting maximum oxygen consumption by the body (Katch et al.‚ 2011). VO2max is used to determine the fitness levels‚ not only in athletes‚ but also in patients with heart failure‚ and is therefore
Premium Exercise physiology Muscle Cardiac muscle
Freedom and limitations Freedom is the condition of being free and the power to act or speak or think without restraint. What does freedom mean to me? I can’t help but be thankful every morning that I wake up; I am a free woman. I pray for the men and women that go to the line every day to give us that freedom. Freedom comes in many different forms such as social‚ economic‚ physical and political. There are limitations to every type of freedom because you have the ability to abuse these
Premium Democracy United States Political philosophy
1) Explain whether competence-based thinking is more suitable for e-business strategy formulation than the activity-based approach outlined in the value chain concept. Competence-based thinking focuses heavily on the resources and capabilities of a firm. It is thought to take a resource-based approach towards creating competitive advantage (Core competence‚ 2010). It considers how the different recourses and capabilities of a firm are used in conjunction with one another. Rather than looking
Premium Marketing Porter generic strategies Customer service
Statute of Limitations (SoL) on debt is the maximum amount of legal time that creditors have to take you to court in order to recover debts owed by you. Once the statute of limitations period is over‚ the creditors cannot take you through the court system to recover their debts. Statute of limitations does not cover all forms of debt‚ for example SoL does not cover federal student loans‚ most type of fines such as speeding/parking tickets‚ past due child support or income taxes. Note: This information
Premium Civil procedure Statutory law Appeal
There are various theories in regards to marketing and the techniques used out of the various techniques different businesses choose different theories to take on board which depends on the culture and traditions of business. Factors such as legislation and ethical morals might also affect how a business might use market techniques. The following are some of the techniques: Growth strategies Igor Ansoff created one of best-known descriptions of the strategies available for growing a business
Premium Marketing Brand
Assignment 1: Week 2 Topic: “The Internet and its Effect on the Music Industry Value Chain” National University MGT/602: Strategic Decision-Making in Global Business Instructor: Prof. July 17‚ 2009 The purpose of this paper is to explain why the growing popularity of downloading music from the Internet gave rise to a new music industry value chain that differs considerably from the traditional value chain. The internet has helped usher in the "New Age of music/media access”.
Premium World Wide Web