Strategy Assignment : Lincoln Electric: Venturing Abroad 1. Lincoln’s competitive advantage lies mainly in its effective compensation and benefits system which put forth three main elements to spearhead the company’s efforts. The trinity of elements comprised of piecework‚ bonus system and guaranteed employment. Piecework provided workers with a sense of autonomy in that now‚ workers can earn as much as they are willing to work for. The bonus levels in Lincoln far exceeded those of industry peers
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Fall 2009 Lincoln Electric [pic] Submission Date: Nov 20‚ 2009 Lincoln’s Vision Statement “We are a global manufacturer and the market leader of the highest-quality welding‚ cutting and joining products. Our enduring passion for the development and application of our technologies allows us to create complete solutions that make our customers more productive and successful. We will distinguish ourselves through an unwavering commitment to our employees and a relentless drive to maximize
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Should lincoln electric enter india vvcvxbbvxnnn Should Lincoln Electric enter through an acquisition‚ a Greenfield site or some type of joint venture? Why? Lincoln should enter through a Greenfield site because an acquisition strategy would not meet Lincoln acquisition criteria’s and Lincoln would likely pay more than it has been used to pay in the past. There might also be issues with family control and competitors in a JV. Lincoln brand is valued in SE Asia and will help Lincoln establish a strong
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Lincoln Electric expansion to India Name Institution Affiliation Date Market entry strategy involves the essential requirement for a company to get into international level. The need of involving other companies whereby two companies join together is referred to as joint venture entry. They get into a similar market and make the same production with the aim of sharing risk and at the same time they share the profit according to their terms of agreement (Kretzberg‚ 2007). Therefore‚
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1. Should Lincoln Electric expand into India by investing in a major production facility there? I think that Lincoln Electric (LE) should definitely has a production facility in India because of its growth and foreseen opportunities‚ but if I were LE I would suggest to enter with a local partner in order to gain knowledge and experience in how the country operates in terms of bureaucracy‚ labor‚ culture and so on. LE is known for its high quality products and its technical innovations. On its
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Lincoln Electric 1. Problem The problem foe Lincoln Electric is that they are having less than expected revenues from their overseas venture. Their management system worked so well in their original facility in Ohio. They had such high confidence in the way they made their products there that they thought that if they do what they did in another country‚ they will reap the same benefits. When they applied the same management principles in other countries‚ they had net losses that are so high
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by the name of John C. Lincoln designed and developed the electric motor. He developed it in such a way that it could not be matched by any other competitor. However‚ his passion for inventing kept him from being able to manage the company he created. In 1907 he hired his brother‚ James F. Lincoln‚ to manage the day-to-day of the plant operations. This is when the plant began its growth and success. It became a billion dollar company under his tutelage. The Lincoln Electric Company‚ the world’s largest
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Lincoln Proposed Resolution: 1.1 International Expansion Team • The root of Lincoln Electric’s troubles began with the quick expansionist mindset of George Willis. The main trouble was the speed of the expansion. Lincoln Electric should have formed international expansion team focusing on the key areas that initiates a market analysis to spearhead strategic directions of developing good governance framework and promoting inclusive growth. They are also responsible to evaluate alternative mode
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Lincoln Electric’s CEO Massaro was correct in his assessment that‚ markets in developing countries would grow faster and yield a higher return. This strategy was critical and in alignment with the organization ’s goal to reach 50% foreign sales revenue. As president of Lincoln Asia‚ Mike Gillespie faces a great challenge with his decision to enter the Indonesian market. If Mr. Gillespie does decide to enter Indonesia‚ he must also decide whether to do it alone or through a joint venture‚ and how
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The two most important issues that Lincoln Electric is faced with are as follows. First‚ the inability to meet customer demand because of the shortages in supply creates opportunities for competing firms to enter the industry. What resources and capabilities does Lincoln Electric have that can mitigate this threat of entry. Second‚ the emphasis put on the monetary incentive plan leaves the company vulnerable in economic hardships. How can Lincoln Electric continue to encourage competition and quality
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