CORPORATE STRATEGY GENERAL ELECTRIC STREAM 1 – COURSE WORK GROUP -‐ 11 AHMED AHMED ETTEFAGH TAHSIN MASHAT MOAZ QING SHAN ZHENG DANYI UNIVERSITÁ DELLA SVIZZERA ITALIANA‚ LUGANO – CORPORATE STRATEGY 2012/2013 Corporate strategy Table of Content 1. Introduction to the General
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consultant to design strategy for its company. Our team will be responsible for making a report on the company that will contain a detailed analysis of the company and then formulating strategy for Samsung. The case was presented in front of us that describe the current situation of the company. We will try to fully analyze the situation and prepare a detailed report on it. HISTORY OF THE CASE: Samsung Electronics was founded in 1969 in Suwon‚ South Korea as Samsung Electric Industries‚ originally
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510-062-1 Coca-Cola in India: Innovative Distribution Strategies with ‘RED’Approach “Now Coke’s RED execution – done in big cities through direct distribution by the company – is followed by the sales teams of both its company-owned and franchise-owned bottlers. Essentially‚ this plan covers its visi-coolers‚ the availability of beverages and activation.”1 – T. Krishnakumar‚ CEO‚ Hindustan Coca-Cola Beverages Pvt. Ltd. “No consumer goods company today can afford to forget that the rural market is
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The Future Is Electric‚ Not Oil-powered Cars Electric vehicles are a topic of great importance to the future of GM … and to the future of our country for that matter.. Over the last day and half‚ you’ve heard a number of interesting perspectives about how to address energy independence and climate change … and there are some great vehicles on display here that contribute to the solution to those issues. I’d like to talk about General Motors’ vision … and why we are also inspired to help
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leading Indian pharmaceutical provider Ranbaxy. The two companies originally had very complimentary visions and aligned business models that made them a perfect fit for collaboration. However‚ after careful analysis of the business environment in India‚ observing the changing tastes of consumers and adaptation of new laws and policies‚ it is advisable for Eli Lilly to re-evaluate their relationship with their partner company. This report presents their options including the costs and benefits of
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Business Research Business Research Is the advertisement strategy used by Vodafone in India successful? Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042 Page 1 Business Research 1. Introduction Vodafone is known for its unique advertisement campaign such as pug‚ happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s advertisements were created in South Africa by Ogilvy & Mather
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An Analysis on Customer Care Strategy of the General Electric Company Table of content 1.0 Company Introduction --------------------------------------------------------------------------2 2.0 An Outlook of the General Electric Company’s Customer Care Strategy ----------2 3.0 Development of GE’s Customers Care Strategy ------------------------------------------3 4.0 GE’s standards in details ------------------------------------------------------------------------6 5.0 Ways
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INTRODUCTION In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. But often‚ rural marketing is confused with agricultural marketing – the latter
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[pic] [pic] A Research Study on Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector
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(reference 1) * In 2000 co promoted more fashionable look and sexier style‚ when Paris Hilton fashion mogul featured in their ads. * Today the brand is synonymous to fashion‚ adventure‚ sexy and bold. * Guess ventured in India in 1984. The fashion watch market in India has few key players like Guess‚ Tommy Hilfiger‚ Espirit‚ Fossil‚ Police‚ Giordano‚ Calvin Klien & D&G Consumer Analysis Demographic & Psychographic Segmentation * Age - 20-35 * Sex-
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