Theobromine: C7H8N4O2 Theobromine is very similar to caffeine but has two less hydrogen atoms. Theobromine is the substance in chocolate that can be toxic to animals. It also has a bitter taste‚ and is found in higher quantities in dark chocolate than milk chocolate. Theobromine increases excretion of water from bodies‚ relaxes‚ and stimulates. There is no evidence of the relationship between the structure and functions. Theobromine is an alkaloid belonging to the methylxanthine group. It
Premium Nitrogen Oxygen Chocolate
STUDY THORNTONS PLC Introduction In September 2003 Thorntons‚ the Uk’s largest manufacturer and retailer of specialist chocolates‚ completed a three-year planning period aimed at achieving a turnaround in the company’s performance. While company turnover had been increased to £167m (= €250m) providing Thorntons with an 8 percent share of its core market‚ boxed chocolates‚ profit after tax had declined to the lowest level for seven years (Exhibit 1). During that time Thorntons had set out to
Premium Chocolate
who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel like indulging. Because this product tastes differently from ordinary milk chocolates‚ the brand was targeted to appeal to a select niche. Positioning ‘You don’t just buy a Bournville; you earn it.´ Bournville is being positioned as the finest dark chocolate. The brand is currently promoted as the category innovator 4P ANALYSYS Product * Dark Chocolate made from
Premium Chocolate
as a preventative mechanism towards reducing the risk of CVD. Compared with other known dietary sources of antioxidants and flavonoids (tea‚ red wine)‚ dark chocolate and other cocoa products have been found to contain the greatest antioxidant capacity and the highest concentration of flavonoids (1). As Smolin et al. (2) state‚ “Dark chocolate‚ which is rich in flavonoids‚ has been shown to improve arterial function‚ inhibit platelet activities that lead to heart disease‚ lower blood pressure‚ and
Premium Chocolate Blood pressure Coronary artery disease
This product was developed as a four-finger wafer crisp‚ initially launched in London and the South East in September 1935 as ’Rowntree’s Chocolate Crisp’ and re-named two years later as KitKat Chocolate Crisp. It became KitKat after the Second World War. No one is sure where the name KitKat came from but it’s thought the famous KitKat Club of the 1920s had some influence. Within two years of launch‚ KitKat was established as Rowntree’s leading product‚ a position that it has maintained ever since
Premium Chocolate
E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage
Premium Chocolate Cadbury plc
have a 65 percent share of the Indian chocolate market. The Indian chocolate market is estimated to be worth Rs. 3.2 billion‚ with an annual growth rate of 10 percent. Per Capita Consumption levels are very low in India‚ as compared to 8.7 kg per year in the U.K. The market therefore offers tremendous potential for growth. In this analysis‚ we examine some of the interesting aspects of Cadbury’s advertising strategy. The Advertising Message Chocolates have usually been viewed as something
Premium Chocolate
focused on the relationship between the parents and their children‚ where parents expressed their love by gifting the child a Dairy Milk. However‚ in 1994‚ CIL changed its tack and the communication campaigns were targeted at adults‚ to expand the chocolate market and increase sales. Market size Sizing opportunities is critical in today’s market‚ because each individual product has a smaller‚ more targeted sweet spot; so over- or underestimation of an opportunity can have devastating effects.
Premium Marketing Chocolate Cadbury plc
INTRODUCTION In Malaysia‚ the consumption of chocolate is still low even though there is an increament from year to year. In 1985‚ the consumption of chocolate was around 0.245 kg per person and this increased to 0.675 kg per person in 1992. The consumption of chocolate is always related to children. However‚ the consumption among adults are low. This could be due to the misconception of chocolate itself. Chocolate is always associated with obesity‚ tooth decay‚ hyperactive‚ pimples and other
Premium Malaysia Sabah Kota Kinabalu
Essentially a marketer’s promise is to deliver a specific set of features‚ benefits and services consistently to the buyers Cadbury’s best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually developed. Key concepts of quality‚ taste and emotion underpin
Premium Brand Chocolate Brand equity