BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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The Study of Waiting Line Management With Reference To Big Bazar Submitted in partial fulfillment of the requirements For the award of the degree of Master of Business Administration In Software Enterprise Management Under the guidance of Internal Guide and Supervisor Mrs. Shipra Sharma ABSTRACT Pantaloons Retail Limited is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer maker. Pantaloons
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Key Words: Brand Extension‚ Expansion into New Geographies. Brand Culture‚ Brand Symbols‚ Semiotics Analysis. Study of ‘Disney’: Strategies and factors that helped build the iconic brand. Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing ..............................................
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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Case Analysis The Maggi Brand in India Brand Extension and Repositioning Background of Maggi: Nestle India Ltd. (NIL) is the Indian subsidiary of the global FMCG major‚ Nestle SA. Maggi Brand was introduced to the Indian consumers by NIL with the launch of Maggi 2 Minute Noodles‚ an instant food product‚ in 1982. With the launch of Maggi noodles‚ NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the
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INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Satbari – 110 018‚ Delhi State‚ India A Project Report On “TRIGENT’S ONLINE BRANDING AND ADD CAMPAIGN IN NORTH AMERICA” Submitted By VIKASH KUMAR SINGH WA-1 Under the Guidance of Mr. Prabir Swain Business Manager TRIGENT ACKNOWLEDGEMENT We would like to thank Dr .J.D. GUPTA for providing the guidance in completing our Project. We would also thank PUSP LAMBA and Mr. ANSUMAN
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creating brand equity Creating brand equity Marketers build brand quality by creating the right brand knowledge structures with the right consumers. Building brand equity 3 sets of brand equity drivers. -Initial choices for the brand elements or identities making up the brand (brand names‚ URLs‚ logos‚ symbols‚ -product and service and all accompanying marketing activities and supporting marketing programs – way brand is integrated into supporting marketing program -associations indirectly
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What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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