THIRUVALLUVAR UNIVERSITY‚ VELLORE – 632 106. TIME TABLE / CBCS NOVEMBER / DECEMBER 2012 Regular Time Table I - B.B.A. S.NO. PAPER CODE SEMESTER 1 ULT 10/ ULF 10/ ULH 10 2 TITLE OF THE PAPER DATE SESSION I - Semester Tamil - I/ French – I / Hindi - I 06.12.2012 FN ULE 10 I - Semester English – I 07.12.2012 FN 3 UBA 11 I - Semester Principles of Management 08.12.2012 FN 4 UBA 12 I - Semester 11.12.2012 FN 5 UABA 13A
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EMERGENCE OF ADVERTISING: In early times advertising was no more than signs painted on walls and town criers‚ who were hired by merchants to praise their goods (outdoor advertising). Gutenberg was the one who invented moveable type printing press in 1450. This invention resulted in the mass production of posters and circulars. In 1472 the first advertisement was printed as a handbill in English. (1) About 200 years later‚ an Englisher printed the first ad in the newspaper (1&2). The ad was about
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Political Campaign Rhetoric In 2004 the United States of America held a presidential election as it does every four years. Throughout the process‚ from primary to convention‚ from the debates to Election Day‚ both the candidates and the media relied on rhetoric to influence the thoughts of the electorate. Because of the close results of the 2000 election and the bitter court battle that followed‚ the rhetoric of the campaigns of both major candidates in 2004 was stronger and more focused than
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Advertising roles In this essay we will talk about four roles that define the Advertising world both on the client side and the agency side. We will look at their various tasks and how they interact to add value to an advertising campaign. The four roles we will talk about are commonly met in advertising agencies however there is no clear naming or role and skill distribution‚ every agency can handle their job roles as they wish. There are two types of agencies: the independent agencies and the
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Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. …….. ………………………. Programme Title: Edexcel BTEC
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Neuro Linguistic Programming The program took on techniques on how to use unconventional methods of communication as a venue for concise message transmission. - The use of "Eye Cues"‚ in determining the dominant sense of a person. (This is somewhat similar with DISC Mapping‚ although NLP does not really require a questionaire to determine the behaviour / personality). 1. VISUAL - Represents a person to be catering to images. A visual person tends to respond more when presented with pictures
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PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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BTEC Extended Diploma for IT Practitioners Event Driven Programming (2010) ~ Unit 14 ~ Unit Code : F/601/7281 Level 3 14.P1 14.P2 14.P3 14.P4 14.P5 14.P6 14.M1 Explain the key features of event driven programs. Demonstrate the use of event driven tools and techniques. Design an event driven application to meet defined requirements. Implement a working event driven application to meet defined requirements. Test an event driven application. Create onscreen help to assist the users of a computer program
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Objective Programming PRG/211 – Algorithms and Logic for Computer Programming Procedural and Objective Programming Computer hardware runs off different programs that are installed on a computer. For these programs to run‚ they need to be coded correctly with minimal bugs. Designing and coding are the essentials of programming. The various methods to code a program have grown over the years. There are two basic types of programming that have been around for a long time; procedural programming‚ and
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Advertising Objectives Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually strives to achieve one of four advertising objectives: trial‚ continuity‚ brand switching‚ and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle. Trial The purpose of the trial objective is to encourage customers
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