TECHNOLOGY CHANNASANDRA‚ BANGALORE - 61 UNIX SYSTEM PROGRAMMING NOTES FOR 6TH SEMESTER INFORMATION SCIENCE SUBJECT CODE: 06CS62 PREPARED BY RAJKUMAR Assistant Professor Department of Information Science DIVYA K 1RN09IS016 6th Semester Information Science and Engineering 1rn09is016@gmail.com Text Books: 1 Terrence Chan: Unix System Programming Using C++‚ Prentice Hall India‚ 1999. 2 W. Richard Stevens‚ Stephen A. Rago: Advanced Programming in the UNIX Environment‚ 2nd Edition‚ Pearson Education
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Introduction to Java Programming Brief History Java was created in 1991 by James Gosling‚ Mike Sheridan‚ and Patrick Naughton of Sun Microsystems and was released in 1995 as a core component of Sun Microsystems’ Java Platform. Initially called Oak‚ in honor of the tree outside Gosling’s window‚ its name was changed to Java because there was already a language called Oak. The original motivation for Java was the need for platform independent language that could be embedded in various consumer
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Advertising Strategy Module Code: MHN509383-A Module Handbook 2014/2015 Module Leader:Dr Shirley RateModule Tutor: Jenny Flinn Tel: 0141 331 8230Tel: 0141 331 3061 E-mail: shirley.rate@gcal.ac.ukE-mail: jenny.flinn@gcu.ac.uk Contents TOC \o "1-3" \h \z \u Aims PAGEREF _Toc399837361 \h 2Learning Outcomes PAGEREF _Toc399837362 \h 2Module Delivery PAGEREF _Toc399837363 \h 3Student Input PAGEREF _Toc399837364 \h 3Assessment PAGEREF _Toc399837365 \h 4Coursework (40%) PAGEREF _Toc399837366 \h
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Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink‚ marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products
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marketing campaign. While commentators have already waxed lyrical about it as the very pinnacle of content‚ marketing experts believe that this diminishes the scope of the achievement. James Murphy‚ editorial director at the Future Foundation‚ says Stratos shows that Red Bull isn’t solely a provider of content anymore. ‘This is the purest example of the brand as a story; the brand itself has become content‚’ he explains. Murphy believes the scientific and technological pay-off of the campaign reflects
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18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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was an advertising campaign for the Volkswagen Beetle‚ created by Julian Koenig[1] at the Doyle Dane Bernbach (DDB) agency in the 1950s.[2][3] It was ranked as the best advertising campaign of the twentieth century by Ad Age‚[2] in a survey of North American advertisements. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad‚ and the work of the ad agency behind it‚ changed the very nature of advertising—from the
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both product-led communications around specific cars as well as corporate-led communications around themes identified in its Global Vision document. TKM has invested Rs 9 billion in its plant at Bidadi in Karnataka. The joint venture company’s advertising budget has skyrocketed from Rs 140 million in the year 2000 to Rs 430 million in 2003. TKM managing director Atsushi Toyoshima proudly announced that the joint venture (JV) company has rolled out its 100‚000th domestically-produced vehicle within
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C Programming Tutorial C PROGRAMMING TUTORIAL Simply Easy Learning by tutorialspoint.com tutorialspoint.com i COPYRIGHT & DISCLAIMER NOTICE All the content and graphics on this tutorial are the property of tutorialspoint.com. Any content from tutorialspoint.com or this tutorial may not be redistributed or reproduced in any way‚ shape‚ or form without the written permission of tutorialspoint.com. Failure to do so is a violation of copyright laws. This tutorial may contain inaccuracies
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effects are the most common way that a program interacts with the outside world (people‚ filesystems‚ other computers on networks). But the degree to which side effects are used depends on the programming paradigm. Imperative programming isknown for its frequent utilization of side effects. In functional programming ‚ side effects are rarely used. Functional languages such as Standard ML ‚ Scheme and Scala do not restrict side effects‚ but it is customary for programmers to avoid them. [3] The functional
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