PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
Premium Marketing Advertising Public relations
A businesses success is determined by many factors‚ such as profits gained‚ customer satisfaction‚ employee satisfaction‚ and owner satisfaction. These successes are usually the output result of effective co-operation in the workplace. However‚ there is a certain barrier that hinders the process of good co-operation‚ they are known as “resistance to change.” There are two types of resistance in organizations‚ these are known as functional resistance and dysfunctional resistance. Functional resistance
Premium Anxiety Employment
Greyhound Lines History Greyhound Lines‚ Inc.‚ was founded in 1914 by Cark Eric Wickman and its first business was providing bus transportation for mine workers. After that the company continued to grow and expand its bus routes‚ by 1930 the name Greyhound Corporation was adopted and the running dog logo that became their unique brand sign was introduced. Over the next 20 years Greyhound continued to acquire bus interests in order to consolidate routes either by purchase‚ stock swaps or mergers
Premium
Ecotourism and Sustainable Development: a Triple Bottom Line approach to business The concept of Triple Bottom Line (TBL)‚ as John Elkington coined it in 1995‚ refers to the idea that companies and organizations should extend their agenda beyond the goals of economic prosperity by taking a three-dimensional approach to business‚ adding social justice and environmental quality as new goals on their agenda towards ‘sustainable capitalism’. Encouraging concern about sustainability is‚ according to
Premium Sustainability Tourism
INVESTIGATE TWO SEPARATE BUSINESSES‚ ONE A PROFIT ORGANISATION AND THE OTHER A NON PROFIT ORGANISATION DESCRIBE THE TYPES OF BUSINESSES‚ PURPOSE AND OWNERSHIP. INCLUDE IN THE DESCRIPTION‚ THE LIABILITY OF THAT BUSINESS. BUSINESS 1: RIVER ISLAND BUSINESS 2: OXFAM RIVER ISLAND: PROFIT ORGANISATION ‘With over 60 years of fashion retailing experience‚ River Island is one of the most successful companies on the High Street. River Island has nearly 300 stores across the UK‚ Ireland and
Premium Corporation Limited company Types of companies
Assembly line From the beginning of times‚ most markets and products have been targeted to the bourgeoisie and/or anyone who could easily afford these products. But in the early 1900’s‚ an individual named Henry Ford‚ decided to change this idea and dared society to work for the success of the proletariat and the lowering of costs. Henry Ford‚ along with other individuals‚ created the highly praised “moving assembly line” and started the mind change in the targeting of markets. The assembly line was
Premium Assembly line Middle class Ford Motor Company
and must have an official address. Private companies have Ltd after their name. They are normally smaller than public companies. Shares in a private company can only be bought and sold with permission of the Board of Directors. Franchises are businesses in which someone gets formal permission given by a company to sell its goods or services in a particular
Premium Corporation Types of companies Management
ES_TBL_7/1 17/8/04 7:40 pm Page 1 Chapter 1 Enter the Triple Bottom Line John Elkington In 1994‚ the author coined the term triple bottom line. He reflects on what got him to that point‚ what has happened since – and where the agenda may now be headed. The late 1990s saw the term ‘triple bottom line’ take off. Based on the results of a survey of international experts in corporate social responsibility (CSR) and sustainable development (SD)‚ Figure 1.1 spotlights the growth trend
Premium Sustainability Triple bottom line
Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal‚ Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last
Premium Holland America Line Carnival Cruise Lines Cruise line
Part A Sole Proprietorship: A sole proprietorship is a business owned by one person. It is the most frequently used form of business and most small businesses begin as sole proprietorships. It is the easiest and cheapest type of business to start. • Liability: A sole proprietor is financially accountable for all of the unpaid debts of the business. The sole proprietor’s business assets and liabilities and his or her personal assets and liabilities are the same. If the business were to go out
Premium