------------------------------------------------- RASUREL CASE STUDY TABLE OF CONTENTS 1. Background - Rasurel’s decline – explanations 2. The swimwear market : segmentation‚ main competitors in the lingerie-like and mature women segments 3. Rasurel’s challenge : the need to reposition 4. Our repositioning strategy a. recommendations about price‚ product line b. recommendations about marketing‚ distribution channels -------------------------------------------------
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sexually active but not settled down‚ to buy lingerie that they can feel good and look sexy in. It is suggestive toward the male population because they are saying their girlfriends should have bras that they can “dress their floors” with‚ suggesting that women buy the lingerie more so for their man. This relates to the sexism in our society today by how it’s making women feel like they need to please their man before themselves. Before all the provocative lingerie advertisements presented today‚ women
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Victoria’s Secret stores‚ Victoria’s Secret Direct‚ Victoria’s Secret Pink‚ and their beauty line. Turney redefined the catalogs image from‚ as she stated in Forbes‚ “A substitute for Playboy”‚ to one that was more similar to a Vogue layout‚ where lingerie‚ sleepwear‚ clothes‚ and cosmetics appear through the catalog rather than the woman. I selected Sharen Jester Turney as a leader because I have always loved shopping at Victoria’s Secret. After reading and doing research about Sharen‚ it is clear
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Shona Macdonald is the founder and CEO of “Thursdays Lingerie and Swimwear.” In the lingerie and swimwear market‚ girls and women with larger breasts struggle to find comfortable‚ affordable and/or trendy lingerie and swimwear at their convenience. In the brassiere(bra) department‚ the biggest obstacle that most women from C cups+ are faced with‚ is that they are forced to settle for useless and unfashionable bras that fail to support their breasts correctly. The lack of bra support causes girls
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project in 30 countries are women. 150‚000 jobs await Saudi women in sales outlets (ARAB NEWS Nov 25‚ 2011) Saudi Arabia’s market for lingerie and women’s accessories is ready to take in thousands of qualified Saudi saleswomen‚ replacing foreigners who have been dominating the sector. When the new legislation to replace foreigners with Saudi women at lingerie and women-only shops comes into effect on Jan. 4 (Safar 10)‚ it is expected create about 150‚000 job opportunities for jobless Saudi women
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commission system in the lingerie department does not offer the same level of reward as it does in a shoes and handbags department. The per-item commission on lingerie is much lower than for shoes and handbags‚ resulting in reduced motivation because the lingerie salespeople must sell more products to make the same commission. 3. I think that Patterson should continue on the straight commission plan but alter it slightly. I think that in departments such as the lingerie department‚ he should increase
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Rosa Davis Howell‚ United States Category: Apparel & Fashion Swimwear‚ Bikinis‚ Pareos/Sarongs We offer exotic bikinis and gorgeous designs. Bikinis are original and unique designs that are available in the finest retail stores in Brazil and in USA....more Active for 40 days Company: Bella Mystique LLC Website: bellamystique.com Mobile: 732-690-0988 Languages: english spanish luciana g martinez porto alegre‚ Brazil Category: Apparel & Fashion swimwear we
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Victoria’s Secert is North America’s #1 retailer of women’s lingerie. Victoria’s Secert can be found in 1‚100 malls across the country and now found in the United Kingdom. Vicotria’s Secert sells more then just lingerie it also carries swimwear‚ frangrances. In their Pink depertment which is targeted to young adults who do not nesscerially need a racy bra and the mactching underwear. Pink sells Apperal‚ activewear‚ and beauty produtcs. Victoria’s Secert was founded by Roy Raymond a Stanford business
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only solution to satisfy it. For the woman the desire is to be as sexy as the woman she sees on the picture‚ for the man it is the wish to see his wife as beautiful as the woman on the billboard. In both cases the solution seems obvious: buy Aubade lingerie. These much codified elements convey the values of the brand in a very efficient way. The luxurious aspect of the products is shown through
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Acknowledgment 2.0 Introduction 3.0 What theories abut motivation underlie the switch from salary to commission pay? What needs are met under the commission system? Are they the same needs in the shoes and handbags department as they are in lingerie? Explain. 4.0 If you were Frances Patterson‚ would you go back to the previous compensation system‚ implement the straight commission plan in all Kimbel’s stores r devise and test some other compensation method? If you decide to test another system
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